Small Business PR

Lessons I Learned From Scaling To 7 Figures


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Discover the painful lessons I’ve learned, the hard truths I’ve faced, and the invaluable insights I’ve gained while growing my online business. From tackling digital marketing challenges and boosting social media engagement to building a sustainable business model, I share real-world experiences to help entrepreneurs avoid costly mistakes. Whether you're looking for growth strategies, marketing tips, or ways to scale your business online, this is your go-to resource for success.

Essential Lessons for Scaling Your Business to $1 Million and Beyond

  • Leverage existing platforms before building your own.
  • Adapt and refine your business model to stay relevant.
  • Address deep-rooted fears to unlock greater business potential.
  • Surround yourself with experienced mentors and peers.
  • Not everyone is your ideal client—clarify who you serve.
  • Invest in tools, team members, and systems for efficiency.
  • Stop relying on cookie-cutter marketing strategies.


Scaling an online business is a journey filled with challenges, setbacks, and breakthrough moments. Stay committed, embrace innovation, and keep optimizing your strategies. Success in the digital world isn’t just about working harder—it’s about working smarter. Implement these proven tactics, and you'll be well on your way to building a profitable and sustainable online business.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

  • Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
  • Join the Small Biz PR Facebook Group to get the best PR Tips
  • Download the 10 ways to get free PR for your small business
  • DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
  • Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
  • Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941





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Small Business PRBy Gloria Chou

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