Do you know the real reason why designers, stagers, and other home professionals avoid creating a marketing plan? They over-complicate it. 

If you’ve ever thought that creating a marketing plan for your business meant that you had to know exactly which blog post topics, social media content, and email marketing subjects would be released each week over the next quarter — take a deep breath — you’re overthinking it.

Your marketing plan should be written in pencil, not permanent marker. You should be committed to that plan evolving, even while you’re implementing it. A marketing plan creates a big boundary surrounding and protecting all the things you CAN do while blocking out the “shiny object marketing ideas” that will only distract you.

Want to create daily TikToks for your business? Nope, that isn’t supported by the marketing plan because your ideal client doesn’t use that platform, nor is there any data to support that social media helps sell high-end home services.

Want to blog about your recent project reveal? Yes, that’s allowed by the marketing plan.

Been offered an ad placement in a local magazine? No, your marketing plan forbids you from competing with everyone else’s ad, especially since you wouldn’t be able to track that ad’s effectiveness.

Want to send a last minute email newsletter about a new service or product that you are offering, even though that wasn’t the topic you had planned for this month? Yes, your marketing plan supports the fact that you can change topics mid-stride as long as all topics relate to your business and your ideal client.

If you’re ready to create a flexible, practical marketing plan for your home industry business, today is the perfect time. In this episode of The Kate Show, I’ll walk you through exactly how to do it. As with most things in marketing, it’s actually far less complicated than most people would think.

Let’s do it!