Good Content with Shannon McKinstrie

Let’s Make Content Creation the Easiest Thing on Your To Do List


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It’s the end of 2024 and I know many of us are tired and have pretty much checked out for the year. This episode is full of tips you can start implementing today to make social media an enjoyable part of your business strategy. From hiring help to simple tips on integrating content into your daily routines, I’m here to remind you that creating good content doesn’t have to be a chore. We’ll also look at successful reels and how documenting your everyday moments can truly resonate with your audience. We’re going to make content creation in 2025 easier and more effective than ever. 

In this episode we’ll be covering:

  • Hiring local business owners to help create your social media content.
  • Prioritizing your content with simple systems and habits.
  • How I leverage AI to turn my existing content into even more content. 
  • Creating impactful content that actually resonates with your audience.
  • Capturing everyday moments for B Roll without consuming every moment of your day.
  • Simplified editing techniques for your videos, to make it quick and easy.
  • Remember we aren’t creating “perfect” content!


Featured content in this episode:

  • Cindy
  • Airbnb
  • Putting on Mascara
  • In Case Your Mom Didn’t Teach You


Recommended Episodes:

  • Episode 7: ​​Relatability in Everyday Content with Instagram Stories and Reels
  • Episode 17: Turn a Simple Idea into a Reel People Will Love
  • Episode 24: Is Storytelling the Missing Piece in Your Content?
  • Episode 30: Attract New Followers with Talk to Camera Reels
  • Episode 32: We All Start at Zero: Embrace Storytelling to Connect with Your Community
  • Episode 40: Build More Connections with Everyday Moments


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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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