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Walking around the NZ Gift Fair was the first time I met Janet from product-based business Fox and Fallow.   It was her third trade show in just a few short months over 3 countries (NY, USA, Sydney, Australia  and Auckland, NZ).  They had won the award for best stand with a huge pink and peach plywood stand built mostly by Darrell!

Getting thrown into the deep end is how Janet likes to roll and it has helped her launch her brand onto the international stage. She likes a deadline!!

With over 2000 stockists worldwide and now a multi million dollar business she has learnt a thing or two along the way.

Listen to hear how Janet and Darrel have built their gift and stationary range from a side hustle to main hustle.   And how being scrappy and cheap can lead to the business of your dreams.
 
You can check out more about Fox and Fallow here and follow along on instagram here
 

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I'm Mel Robbins! from @thelotco

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Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

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