Let's Talk Loyalty

In this episode Bill speaks with CLMP™ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization.

His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member groups and change the way you think about Membership Loyalty.

Hosted by Bill Hanifin.

Show notes:

1) Steve Allmen

2) Canadian Automobile Association

3) Bill Hanifin

4) The Wise Marketer

5) Life: Keith Richards (Book)

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This episode is sponsored by Phaedon.

Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

In this episode Charlie Hills interviews Amanda Cromhout, the CEO and Founder of Truth. Based in South Africa, Truth is a boutique consulting business specialising in customer centricity and customer loyalty programmes. Amanda is also a proud co-host for Let’s Talk Loyalty!

Today we will be learning about her favourite book and loyalty programmes, her background in loyalty and the highlights and key learnings from her new research report on loyalty in South Africa - The Truth and Brand Mapp Loyalty White Paper. It’s the only study of its kind in South Africa which is a renowned mature loyalty market.

Hosted by Charlie Hills.

Show notes:

1) Blind Loyalty Trust

2) Truth Loyalty Whitepaper download

3) Amanda Cromhout Loyalty

4) Follow Amanda Cromhout on Instagram

5)The Wealth Money Can't Buy: The 8 Hidden Habits to Live Your Richest Life

6) Becoming SuperNatural

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This episode is sponsored by Phaedon.

Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

In this episode Bill speaks with CLMP™ and recognized industry figure, Steve McClelland, Vice President of Loyalty, WestJet. Steve is guiding the operation of WestJet Rewards, which recently announced significant upgrades to its frequency flyer program.

His insights in this conversation will shed light on strategies and tactics to fuel growth in the travel sector, and to optimize frequent flyer program operations.

Hosted by Bill Hanifin

Show notes:

1) Steve McClelland

2) WestJet

3) WestJet Rewards

4) Bill Hanifin

5) The Wise Marketer

6) Moneyball: The Art of Winning an Unfair Game (Book)

7) Red Notice: A True Story of High Finance, Murder, and One Man's Fight for Justice (Book)

This episode focuses on Poundland Perks … the new loyalty programme from Poundland in the UK.

With Emma Collins, the Head of Digital Loyalty & Engagement for Poundland.

Today we will be learning about Emma’s favourite loyalty programmes, how Poundland Perks is delivering for customers and the business and all about their plans for the future.

Hosted by Charlie Hills.

Show Notes:

1) Emma Collins

2) Poundland Perks

3) Poundland

4) European Loyalty Whitepaper

5) Mando- Connect

6) YouGov

7) Return on Courage : A Business Playbook for Courageous Change

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This episode is sponsored by Phaedon.

Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

This interview with Neetan Chopra from IndiGo is highly insightful from learning about a relatively young airline, a very young loyalty programme and a global market place not to be ignored.

IndiGo operates out of India, which is the world’s 5th biggest economy.

The airline carried over 100m passengers in 2024 and has growth plans for its carrier and frequent flyer programme, BluChip, which launched 5 months ago.

Hosted by Amanda Cromhout

Show notes:

1) Neetan Chopra

2) IndiGo

3) BluChip

4) Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones (Book)

5) Accelerated Digital Transformation: How Established Organizations Can Gain Competitive Advantage in the Digital Age (Book)

Han Bailey has worked with some of the largest brands and loyalty programs in Australia and the US, including The Star Entertainment Group, David Jones, NewsCorp, Qantas, Global Red, Brierley & Partners, and Coca-Cola.

Now consulting for a range of businesses and mentoring emerging loyalty talent, Han brings a commercial perspective to loyalty and a deep understanding of building programs from the ground up.

Today’s conversation explores her journey—from an unexpected start in loyalty to developing and delivering some of the industry's most well-known programs.

Hosted by Carly Neubauer

Show Notes:

1) Han Bailey

2) Carly Neubauer

3)The Gift: A Survivor’s Journey to Freedom by Edith Eger

This episode focuses on Voyage Loyalty … a fascinating loyalty programme for V.Group. It creates a more engaging and valuable employment experience for seafarers, bringing them respect for their hard work and dedication.

With Bridget Blaise-Shamai, Senior Commercial Officer, and Rory Mackenzie, the Loyalty Program Manager, for Voyage Loyalty.

Today we will be learning about their favourite loyalty programmes, how Voyage Loyalty is delivering for seafarers, the brand and the business and all about their plans for the future.

Hosted by Charlie Hills

Show Notes :

1) Bridget Blaise-Shamai

2) Rory Mackenzie

3) Voyage Loyalty

4) V.Group

5) European Loyalty Whitepaper

6) Mando- Connect

7) YouGov

8) Meditations by Marcus Aurelius

9) If- Rudyard Kipling

10) The Alchemist by Paulo Coelho

This episode features one of our industry's well known loyalty leaders when it comes to loyalty finance and loyalty strategy, Evert de Boer.

Evert is the Managing Partner at On Point Loyalty, a global advisory firm exclusively niche to loyalty finance and strategy.

He is the CEO at Fidivo, which has built the first off-the-shelf loyalty program financial tool analysis.

Evert shares an executive style summary of his second published book "Loyalty Programs and the Currency Effect" and his perspective on loyalty in the travel sector, particularly given his expertise in aviation.

The Wiser Loyalty podcast series is created in partnership between Let’s Talk Loyalty™ and The Wise Marketer™. This episode is hosted by Aaron Dauphinee.

Show Notes:

1) Evert de Boer

2) On Point Loyalty

3) Fidivo

4) Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points - By Evert de Boer & Xiao Yao Chin

5) A Perfect Spy: A Novel

6) Connemara: A Novel

7) German Summer Book (but only available in Dutch)

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This episode is sponsored by Phaedon.

Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today’s topic is super fun and something we’ve never done before on the show.

We discovered some research that one of our loyal listeners compiled which listed the membership figures of some of the world’s largest loyalty programs.

That listener and now our guest today is Laurent Guinand PhD, who created the list we’re discussing today entitled “The Largest Global Loyalty Programs”.

Laurent is the Founder & CEO Founder & CEO of Aramis Advisors LLC based in the United States and today he shares which loyalty programmes came out on top in his research.

I hope you enjoy our conversation and if you’d like a copy of the slides discussed in the episode, please do email the show.

Show notes:

1) Laurent Guinand PhD

2) Aramis Advisors LLC

3) The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It (Book)

This episode of Let's Talk Loyalty & Loyalty TV is in Spanish.

En el episodio de Let’s Talk Loyalty en Español está con nosotros Katia Cortes, líder del programa de lealtad Santander Unique Rewards. El programa sirve a las tarjetas Premium del banco con una propuesta de valor basada en experiencias y momentos especiales que buscansorprender a los usuarios.

Gracias a esta nueva propuesta, el banco estáobservando resultados muy alentadores en relación a la utilización del programa, un incremento en el uso de la tarjeta y una mayor facturación a nivel tarjetahabiente, sobre todo cuando hay una redención de puntos.

Cenas especiales, viajes, acceso a los mejores eventos preparados especialmente y otras experiencias es lo que ahora ofrece Santander Unique Rewards.

Hosted by Alex Saul

Show Notes

1) Katia Cortes

2)Santander

3) Santander Unique Rewards

4)“El poder del Cábala”. Author: Yehuda Berg