Edward Perry, co-founder of COOK, was championing business as a force for good long before B Corps became a movement. In this micro episode, he shares a deeply personal Letter to My Younger Self – reflecting on the lessons, gratitude and experiences that shaped both his life and business.

With wisdom only hindsight can bring, Ed reveals the truth about success – it’s not about sales figures or shop openings, but about purpose, people and love at the heart of it all.

Whether you’re looking for inspiration, a fresh perspective on business or simply a reminder to embrace the present – this is your five-minute mindset reset.

Listen now and let Ed’s words stay with you.