You are missing a huge opportunity if you aren't using customer research to improve your LinkedIn content. Customer research or customer listening allows you to tailor your LinkedIn content to resonate with your ideal clients. What keeps your customer up at night? What language do they use to describe their problems? How do they describe what problem you solve for them? Join this video podcast episode’s expert MJ (Peters) Smith, as we discuss the many benefits of getting to know your customer more in-depth. The key moments in this episode are: 00:00 Welcome 02:35 Why do we need to do customer research? 03:38 What stops companies/marketing teams from doing customer research? 12:11 MJ’s 4 step framework for customer listening – Hypothesis, Conversations, Document, Validate 19:21 Using customer interviews to generate LinkedIn content ideas that perform 23:14 Cab Concierge app (Customer Advisory Board)  Connect with MJ (Peters) Smith on LinkedIn - https://www.linkedin.com/in/mjpsmith/  ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers

LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #videopodcast #contentmarketing #GrowthMarketing #B2BMarketing #digitalmarketing