Leverage education to identify your constraints. Put things you learn into action, and build trust as a business owner with content that leads to conversions.

Leverage Education: Put Insights Into Action As a Content Consumer

You almost certainly consume content in some form. Free or cheap content abounds: podcasts, social media, YouTube, reels, articles, books, audiobooks.

You should be consuming and encountering meaningful, challenging, useful content. You should constantly be learning.

That being said, too many people do not put lessons learn into action. Don't be one of these people. Then, your education is really just infotainment.

You do not improve yourself or your business by knowing more but by improving yourself and your business by changing your habits and applying the insights you learn from these educational resources.

Leverage Education: Build Trust to Create Leads & Conversions as a Content Creator

Some businesses focus on monetizing content and making money through content.

That is not Barbell Logic, and that is not most businesses.

Content is a means to build trust and demonstrate value and expertise. Potential clients (leads) consume your content, they become warm leads, and eventually some of these people will purchase your products or services.

For example, Matt has purchased Alex Hormozi's books (which are cheap) and watched some of his free online content. Because of the value he has gleaned from this, he was willing to pay more to attend an intensive in-person seminar.

Why? Because the free and cheap content, and Matt and Barbell Logic's application of the lessons contained in that content, have provided value. Matt was willing to invest more deeply in a higher level of service with a higher price point because of this trust from previous experiences with the content.

How are you building trust with your potential customers?

Leverage education and build trust.

Leverage Education to Identify Your Constraints

Barbell Logic used the seminar, and has used free and cheap content from Hormozi and acquisition.com to identify constraints within the business and levers to pull that will provide the most return for the least effort, time, and money.

Sounds a lot like MED (not on accident)!

MED does not mean do the least you can. It means valuing your time, money, and effort to get the biggest return on investment you can. It applies the law of diminishing returns. It asks, if you can add 5 pounds to your squat every 2-3 days with 1 set of 5 repetitions of the deadlift, why would you do a program that involves 3x5 or 5x5?

Leverage education to identify constraints and improve yourself and your business.

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