We dive into the experience of selling her business, JoJé, and what it’s like to transition into working for the company that acquired it. Jess opens up about the tough decision to sunset JoJé and the exciting projects she’s focusing on now at Alete Nutrition.

We also talk about TLBR (The Last Best Ride), discussing the challenges and rewards of organizing an event and running a non-profit. Jess reveals how it’s been the hardest, yet most fulfilling, endeavor of her life.

This episode is a candid, inspiring conversation about navigating change, staying connected to your passion, and building a meaningful legacy in the cycling community.

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Follow Jess Cera

Instagram: @jesscerra 

Alete Nutrition: @saltstick🧂 @bonkbreaker 🍓

The Last Best Ride: @thelastbestride 

The Last Best Ride: https://runsignup.com/Race/MT/Whitefish/LastBestRide 

Donate to The Barbara Mansfield Champion Scholar Award:

https://runsignup.com/Race/Donate/MT/Whitefish/LastBestRide 

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Let your health and performance reach new heights with these exclusive deals! 💪

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To all of my listeners, thank you for your continued support. Keep building that base and having important conversations that feed the soul.

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