Funk Roberts brings his big energy from years of success on YouTube to this episode so share his experience building a strong audience and a massively successful business. Funk shares mistakes along the way but getting right with his brand by doubling down on the brotherhood and community of his clientele .

Fitness entrepreneur Dan Go shares a masterclass in his philosophy and tactics on building his brand, his following across several social media platforms, and direction people to his newsletter. Dan shares his focus on large scale impact to help more people and the limiting beliefs that hold most people back, including himself in the past. We also give a class in how and why to increase your rates. This episode is a goldmine of ideas for coaches.

Dr. Joey Munoz joins today to talk about navigating the polarizing and volatile battleground of online nutrition. Joey shares how he manages online bullies while not paying attention to what others are doing, and being focused on serving people with good information.

Joey also shares a number of seemingly evidence based ideas and misconceptions popular within our industry.

Kyle Dobbs, founder of Compound Performance, joins to share why he works within both coaching of clients and education for coaches. Kyle dives into a lot of valuable and actionable tactics and minutes about your fitness career. There are a lot of great takeaways you'll use right away to pave a path to future success.

Strong Magazine and Team Strong Girls owner Jennifer Van Barneveld is today's guest and Jennifer shares her mission in supporting women to "take up space", to "find their strong", and levelling up physically while celebrating the accomplishment. Jennifer shares how she build Team Strong Girls, and the process finding great coaches to build around. Jennifer also shares wisdom for coaches who want to write and get published and featured in publications like Strong.

Aram Grigorian appears and shares his philosophies around serving others, being responsive and supportive, and of being transparent. Aram shares how his career has grown by being humble and helping others. We talk about how he put together his successful event The Real Coaches Summit and what he has planned for the next one March 11th and 12th in Vegas.

My good friend Lee Boyce returns to talk about how to stay in fitness as a long term career on the gym floor coaching clients. We often see trainers leave for "real jobs", gravitate online, or think there are greater financial rewards in "business coaching", but Lee shares why he feels being an in person coach is a legitimate and viable long term career path. Lee also shares his thoughts on the risk of AI replacing the human coaches in person.

Generation Iron co-founder Edwin Mejia Jr. appears to talk about the legacy of media built by GI. Edwin shares his thoughts on how important it is for coaches to embrace video based media, and why genuine storytelling matters. We discuss the importance of attention as a scare resource now and in the future. Edwin also shares how he feels Generation Iron can help coaches in their careers with his brand's resources.

Welcome to the newest episode with Eric Bach. Enjoy this discussion including what Eric means by meeting people where they're at. We explore the value of Eric's legacy as a long time T-Nation writer and how Eric is pivoting his media to shifting trends in media consumption. Eric explains the philosophy and tactics behind scaling your ability to produce and repurpose content. We dive into why it's still valuable to develop writing skill. We also explore why Eric's media and marketing is comfortable speaking about the desire to look good naked, and we push back at some of the industry that polices such messaging.

Fitness Director of Men's Health, Ebenezer(Eb) Samuel appears to share how he navigated media creation and the invincible fitness professional identity while recovering from an injury. We dive into why "No one cares about your story" when you're looking to write for fitness publications and get featured on fitness media, and how to instead earn opportunities through "being of service". Eb shares the value of writing skill even with the present popularity of social media. We also dive into the nuanced intersection of the evidence based science of coaching merged with the art of coaching the individual.