Imagine a one-stop-shop for wellness that includes cutting edge services and programming (infrared saunas, cryotherapy, IV drips), a functional tonic and superfood bar, and a modern apothecary market of nutritional products. Lily Kunin, a plant-based cook, expert in holistic nutrition, and wellness entrepreneur, did imagine this, and co-founded Clean Market in 2018. It might not be obvious that Lily’s education in environmental economics gave her the exact set of skills she needed to make Clean Market possible. Lily joins Socialfly Co-Founder Stephanie Cartin for a conversation about building her business and career, and describes her journey to success, including: how the school of thought of human design guides her, and how awaiting an invitation helped Lily contributed to her start; Lily’s mission to make people feel well; running a complex business made up of three parts; a focus of treating customers the way they want to be treated, with a curiosity and passion to improve; Lily’s passion for meditation and baths; and why really being you might be a path to making anything possible. Plus, a taste test!