Limited Supply

What if the secret to scaling your brand wasn’t Facebook ads or a viral TikTok—but an underground network of affiliates driving thousands of sales a day?

Nik sits down with Aaron Paul, co-founder of Paul Street, to pull back the curtain on the hidden world of affiliates, PR, and media buyers that power some of today’s fastest-growing consumer brands. They explore how Aaron helped generate over $500M in affiliate revenue, why old-school PR is dying, and how social proof has become the new currency of growth.

Plus, Nik and Aaron break down when brands should launch affiliate programs and the deal structures that keep top partners loyal. Why is PR now a sprint-based tool for credibility rather than discovery? Aaron breaks it down from an agency standpoint. 

From TikTok Shop to celebrity partnerships, listicles, and the secret funnels that scaled brands like Goalie and Onnit, this conversation is packed with insights on building trust, driving sales, and mastering the future of performance marketing.

Whether you’re new to Brand, Performance, and Affiliate, or a seasoned marketer, this episode is for YOU. 

What’s Instant? They’re the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience:

-Copy, products, and offers that adapt to your shopper’s behavior in real time.

-Emails sent at the exact moment that shopper is most likely to buy.

-11+ abandonment flows live in minutes.

Book a demo by Dec. 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: instant.one/limited

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

How do you scale a DTC beverage when 90% of customers still prefer buying in retail?

Nik sits down with Aaron Nosbisch while Aaron shares how he built BRĒZ, a hemp THC drink brand, from a fitting 4/20 launch to nearly $70M bootstrapped revenue. 

He breaks down why DTC was the demand engine but retail became the scale, how a raw $560 “coin-flip refund” video turned into one of their best ads, and why rotating offers beats running discounts for months.

He also cover TikTok Shop arbitrage, founder-led creative that actually converts, and what BRĒZ learned from messing up BFCM. 

If you’re serious about scaling a CPG brand, this episode is packed with ideas you can use right away.

AppLovin Ecommerce Newsletter

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

What does it take to sell millions of mattresses and furniture pieces while reinventing how big brands market online?

Nik sits down with Jared Brody, the marketing leader driving explosive growth at Resident and Ashley Home. Jared traces his path from old-school direct marketing to managing massive ad budgets and leading a team that thrives on data, creativity, and speed.

He shares how he created an in-house agency for Ashley and improved media spending. Jared also breaks down how his team links online ads to real store sales and gets ready for big events like Black Friday.

And, how does he leverage AI? Turns out, you can use it to parse predictions and for creative generation. 

Whether you’re new to DTC or a seasoned pro, this episode is for YOU. 

AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.

⁠⁠⁠⁠⁠⁠⁠⁠AppLovin Ecommerce Newsletter

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Do you have a plan for BFCM? Or are you just flying blind?

Nik walks through his complete Black Friday Playbook: a detailed, 15 page, step-by-step breakdown designed to help brands maximize revenue while avoiding the common pitfalls of BFCM, including:

> Crafting compelling promotions without undercutting your own offers

> Website optimizations that boost conversions (and pass the “grandma test”)

> Smart approaches to bundles, discounts, and subscriber loyalty

> Email & SMS capture strategies that actually work

> The one thing most brands overlook: terms & disclaimers that save you headaches later

Nik also shares insider examples from brands like Jones Road, Jolie, and Ridge, plus clever UX tweaks and founder-driven emails that help build brand trust during the busiest shopping season of the year.

Whether you’ve already mapped out your BFCM campaigns or you’re scrambling to finalize the details, this episode is for YOU. 

AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.

⁠⁠⁠⁠⁠⁠⁠AppLovin Ecommerce Newsletter

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Nik’s known as the DTC Guy…and for good reason. 

He and Scot Chisholm, founder of Highland Community, break down some success stories, mishaps, and more of his career in the business. Nik’s helped scale some of the most recognizable consumer brands—from Hint Water, Rare Beauty to Taco Bell and Brightland—and in this conversation he opens the playbook on what actually works in modern marketing.

What IS the drunk grandma test? It’s Nik’s favorite tactic: a simple framework that forces brands to strip away jargon and make their value instantly understandable.

Plus, hear about the balance between organic and paid growth, the role of creative testing, and the mistakes brands make when scaling too quickly.

If you’re looking to capture attention and build trust this is the episode for you. 

AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.

⁠⁠⁠⁠⁠⁠AppLovin Ecommerce Newsletter

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Nik gets real about what it takes to build a brand that actually works in 2025. 

The so-called “meta decline” isn’t killing ads, but bad creative and weak messaging are. 

The brands winning today? They know how to turn customers into clients, build community, and create content that people actually care about.

Is a $2,500 budget enough? If you use it wisely, yes. Plus, learn how to crack organic growth before spending a dime on ads and spot product-market fit problems before they sink you. 

And, Nik explains why whitelisting still crushes, how to test landing pages without wasting money, and what founder-led content should really look like.

If you’re looking to scale (or even stop burning cash), this is the episode for you. 

AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.

⁠⁠⁠⁠⁠AppLovin Ecommerce Newsletter

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Struggling to turn traffic into sales? 

In this tactical episode of Limited Supply, Nik breaks down the most common mistakes founders and marketers make and the simple fixes that can instantly boost conversions. 

From website design flaws and weak creative assets to underused email flows and poor acquisition offers, Nik shares the quick wins he recommends to every brand he audits.

You’ll learn:

Why design and empathy are critical for first-time visitors

The role of strong assets in elevating websites, ads, and emails

Easy offer structures that lower friction for new customers

Whether you’re a scrappy startup or scaling fast, this episode gives you the checklist to maximize your traffic and set up every campaign for success.

AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.

⁠⁠⁠⁠⁠AppLovin Ecommerce Newsletter

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Your landing page might need some work. 

In this episode of Limited Supply, Nik shares his best tips for building landing pages that actually get people to buy, even if your brand isn’t well known. He walks through what really matters, from using social proof the right way to making sure your pages are designed for mobile first.

Why does copy matter? Basically, you don’t want to sound complicated. Complicated words and jargon drive people (and $$$) away. Keep it simple. And, Nik’s no photographer, but he shares why lifestyle pictures sell more than product shots alone. 

Whether you’re running ads or just trying to get more sales from your site, this episode gives you a practical playbook for turning clicks into customers.

AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.

⁠⁠⁠⁠AppLovin Ecommerce Newsletter

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

How do you turn a $10K test budget into $1M in just 30 days?

When Q4 sales hit a wall, Miranda (Performance Marketing Manager at 365 Holdings) didn’t panic. Instead, she diversified beyond Meta, and tested new channels like Pinterest, Snapchat, and AppLovin. 

Nik and Miranda unpack the exact strategies, creative approaches, and measurement tactics that fueled a massive holiday sales surge. 

You’ll hear why relying on one ad channel can tank your business, how to creatively adapt ads for different platforms, and the surprising differences between running ads on Meta versus in‑game mobile platforms.

And, what’s Miranda’s take on AI in ad creative? She picks her top tools and shares how smaller companies can compete with larger ones without breaking the bank. 

AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.

⁠⁠⁠⁠AppLovin Ecommerce Newsletter

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Your landing page is missing something. 

Nik reviews landing pages from real DTC brands—ranging from custom cabinets and meat boxes to laundry pods and men’s underwear. 

With conversion rate optimization as the north star, he dives into what’s working, what’s missing, and why most homepages fail at first glance.

You’ll hear feedback on:

Where to place social proof (and why it almost never goes where you think)

What to say when you want people to actually click “Add to Cart”

The biggest design mistake DTC brands make on mobile

How guys shop (hint: it’s not rational)

Whether your brand sells food, fashion, or compostable trash bags, this episode delivers conversion insights you’ll want to steal immediately. Plus, you’ll hear Nik’s favorite hacks for optimizing opt-in rates, pricing perception, and product positioning.

AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.

⁠⁠⁠AppLovin Ecommerce Newsletter

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma