LinkedIn has changed how it decides who sees your content, and many recruiters are feeling the impact. Reach is down for most creators, engagement is changing, and tactics that worked a year ago are becoming less effective.

Richard van der Blom has spent years studying those changes. His annual LinkedIn Algorithm Insights Report is now in its seventh edition, built from the analysis of 1.3 million LinkedIn posts published in the first half of 2026. His latest research suggests LinkedIn has fundamentally shifted from rewarding who you know to rewarding what you want to be known for.

In this episode, Richard explains what those changes mean for recruiters, how topic fingerprinting influences your visibility, why random posting is hurting more than helping, and how AI is changing the way LinkedIn evaluates content. He also shares the four content pillars behind high-performing posts, why newsletters are becoming one of LinkedIn's most underused tools, and what recruiters should change now to stay visible.

• Why LinkedIn's latest algorithm changes are reducing reach for many recruiters
• How topic fingerprinting determines who sees your content
• The four content pillars behind most high-performing LinkedIn posts
• Why your profile matters as much as the content you publish
• How LinkedIn is detecting AI-generated content
• Why newsletters are becoming one of LinkedIn's biggest opportunities
• What recruiters should change immediately to improve their visibility

[04:47] LinkedIn's shift from a relationship graph to an interest graph

[08:41] Topic fingerprinting and why your profile matters

[19:19] The four content pillars behind successful LinkedIn content

[38:38] Which LinkedIn formats are performing best in 2026

[43:27] The LinkedIn Loop Cycle explained

[48:05] AI detection on LinkedIn and the reach penalty

Richard van der Blom is the founder of Just Connecting, a LinkedIn training and consultancy agency. He has been helping businesses use LinkedIn since 2010 and has published the LinkedIn Algorithm Insights Report every year since 2020. His latest report analyzes 1.3 million LinkedIn posts and is widely referenced by organizations including Salesforce, PwC, and Nestlé.

Connect with Richard:

• LinkedIn: https://www.linkedin.com/in/richardvanderblom/
• Website: https://www.richardvanderblom.com/
• LinkedIn Algorithm Insights Report 2026: https://sales.richardvanderblom.com/content-algorithm-playbook/

Connect with Mark Whitby:

Free Strategy Session:
https://recruitmentcoach.com/strategy-session/

LinkedIn:
https://linkedin.com/in/mwhitby

Instagram: @RecruitmentCoach

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