B2B Marketers are feeling the impact of changes to LinkedIn Company Pages in 2025. Declining reach, falling engagement, confused stakeholders, and pressure to “just make the Page work.”

In this episode, Michelle J Raymond sits down with Zoe Bermant to break down what every B2B marketer needs to know for 2026 on how LinkedIn really works and the new strategies that actually drive visibility, followers, and results.

If you manage a LinkedIn Company Page or support one as part of your B2B marketing strategy, this is your essential playbook for the year ahead.

Key moments in this episode - 

00:00 Guest Intro - Zoe Bermant

03:19 The Decline of Company Page Reach

04:54 Strategies to Navigate Reduced Reach

05:44 The Role of LinkedIn Premium

06:23 The Importance of Organic Content and Boosting

08:59 LinkedIn Company Pages Premium: Features and Benefits

28:49 Challenges and Solutions for Social Media Managers

35:32 Final Thoughts

Connect with Zoe Bermant on LinkedIn

CONNECT WITH MICHELLE J RAYMOND

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251202_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3