What do you need to do to get employees to create LinkedIn content and build their personal brand? Imagine there is a way to leverage your employees’ connections through content on LinkedIn WITHOUT them feeling like it’s a one-sided affair?  Shock horror – they would do it willingly and enthusiastically. Cher Jones shares why this vision is possible if you support your employees to build their own personal brands by creating LinkedIn content. The key moments in this episode are: 00:00:00 Welcome  00:03:13 Personal Branding – art vs science 00:07:05 What needs to be in place before we get started? 00:17:54 Hybrid workplaces – any differences to the process? 00:20:31 Workplaces that get it right – what does that look like? 00:24:23 Evolution of a LinkedIn content creator Connect with Cher Jones on LinkedIn - https://www.linkedin.com/in/itscherjones/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn -https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #EmployeeAdvocacy #ContentMarketing #b2bgrowth #personalbrand