Have you heard these myths about LinkedIn Live? Myth #1: LinkedIn Live is only for big brands with large budgets. Myth #2: LinkedIn Live is difficult to set up and use. Myth #3: LinkedIn Live is not effective for B2B outreach.

In this episode, our guest Gillian Whitney, will debunk these myths and reveal the truth about how LinkedIn Live can amplify your B2B outreach and engagement.

The key moments in this episode are: 00:00:00 - Introduction 00:01:35 - Why LinkedIn Live? 00:03:38 - Funny Moments on LinkedIn Live 00:06:42 - Embracing Imperfection in Live Streams  00:08:18 - Various Uses of LinkedIn Live for Businesses  00:13:23 - Pros and Cons of Going Live on LinkedIn  00:14:09 - Repurposing Live Streams 00:15:33 - Finding the Right Format  00:18:34 - Benefits of Having Guests  00:19:26 - Setting Employees up for Success  00:25:52 - Making Your Videos Stand Out  00:26:36 - The Power of Repurposing Content  00:27:44 - Tools for Content Repurposing  00:29:26 - Leveraging LinkedIn Live for Business Growth 

Connect with Gillian Whitney on LinkedIn - https://www.linkedin.com/in/gillianwhitney/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

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