Social Media for B2B Growth: LinkedIn Strategies and Tips

LinkedIn Profile vs Company Page. Where Should You Post?


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The great debate continues. Where should you post on LinkedIn for maximum business results? Is the popular answer the right answer? You might be surprised. 

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Key moments in this episode -

00:00 Introduction and Episode Overview

00:47 Should you post on LinkedIn Profile or LinkedIn Company Page?

01:25 Understanding the LinkedIn Algorithm

02:38 The Importance of LinkedIn Company Pages

03:39 Employee Advocacy and Content Creation Challenges

07:41 No One-Size-Fits-All Approach

07:57 Creating a LinkedIn Content Strategy

09:38 How post scheduling can help 

12:25 Actionable Tips - LinkedIn Content Repurposing

14:36 Final wrap up

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

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Social Media for B2B Growth: LinkedIn Strategies and TipsBy Michelle J Raymond - LinkedIn B2B Expert

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