In this episode of Add To Cart, we are joined by Lou Kendall, Co-founder and Co-owner of Louenhide.  Started 16 years ago as a party plan business, Louenhide grew from the unmistakable popularity of brightly coloured handbags that Lou and her friend Heidi, noticed was a gap in the market.  Doubling down on bold bags was the right decision and now the brand ​​is a favourite of many, sold in over a thousand retailers worldwide, both in store and online.  Now, the conversation today ranges far and wide, but one thing we keep coming back to is people and team.  Lou shares her unique hiring strategy that gets results, how she loves to work in a project-based way to improve her business and the 24 hour rule she couldn’t live without.

Links from the episode:

Shopify Plus (sponsored)

Packleo (sponsored)

Questions answered:

• How did you move from party planning to handbags?
• How do you describe Louenhide’s differentiator in the market these days? 
• What’s your take on hiring staff?

This episode was brought to you by…  

Shopify Plus

Packleo

About your host: Nathan Bush from esuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Lou Kendall from Louenhide

Lou Kendall is a founder and director of Brisbane-based accessory brand, Louenhide. She started the brand alongside fellow founder and director, Heidi Bailey, 16 years ago and knows the ups and downs of running a business. Louenhide has been able to stand the test of time with timeless designs that are accessible and affordable.

You can contact Lou at LinkedIn

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