Madison Utendahl is the founder and CCO of Utendahl Creative, a Black-owned, female-founded and female-led, storytelling-first, branding, content & social media consultancy. Since its launch, Madison has worked with Refinery29, Milk Bar, Bandier, and has been featured in The New York Times, W Magazine, and Forbes. Prior to launching her company, Madison was a creative on the founding teams of three powerful cultural phenomenons: Last Week Tonight with John Oliver, 29Rooms, and Museum of Ice Cream, where as the head of content & social media, she earned two Webby Awards and grew their digital presence to an audience of over 1 Billion people in under 20 months. She's also been recognized in Forbes 30 Under 30. In this episode, Madison shares her tactics for a successful content strategy today, what metrics matter most to her, and why she believes that everyone has a story to tell. She will also share her 24-hour rule, why you should not argue for your limitations, and the reason you should trust the timing of your life.