My mentor, Susan Sierota, introduced me to a concept that took me a hot minute to grasp….

But once it clicked, I knew I had to share it with y’all. She said, “Being a CEO requires thriving in the ambiguity of paradoxes and opposites.”

If you’re wondering what the heck that means, you’re not alone. You’ll learn everything you need to know in this episode.**

But one thing this mindset shift taught me is that the path to true profitability is about aligning with our purpose, not just the revenue. It's about making choices that resonate with our core, even if they seem counterintuitive at first glance. (Phew…how’s that for a cliffhanger?)

Click play to hear all of this and…

(00:01:02) The topic of this podcast and its importance for entrepreneurs in making well-rounded decisions.

(00:02:03) Examples of paradoxical pairs in business and how they can coexist.

(00:04:12) The benefits of embracing paradoxes and how I was introduced to this concept.

(00:12:21) An example of a company that’s thriving in the ambiguity of opposites and paradoxes.

(00:17:40) Two strategies (with practical examples) that’ll help you think BIGGER and embrace paradoxes.

For full show notes, visit: jasminestar.com/podcast/episode435