Facebook marketing. You know you need it, but that's about all you know.

Should you target your ads as widely as possible in the hopes of reaching more people? Should you tighten the focus on certain demographics? What's more important, gender or age?

Digital-marketing expert Mateo Lopez is on Two-Brain Radio to demystify Facebook ad targeting and teach you which net you need to catch the fish you're looking for.

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Contact:

[email protected]
[email protected]

Timeline:

2:27 – Narrow or broad targeting: Which is better?

5:26 – Sorry, but you’re probably not as smart as the computer.

8:00 – Geographics: Why you might not want to target by radius.

10:37 – You already know your target market—it's your current clients.

12:10 – Don’t get too specific.

14:25 – Ad sets by gender.

16:26 – Let Facebook do the work for you.

17:50 – You might not always want to target to your own postal code.

19:50 – Want to become a digital-marketing expert?

20:42 – First steps for the ad-targeting newbie.

22:08 – Costs and competition.

24:47 – The moral of the story: Experiment, track and revise.

25:40 – The strategy Mateo is too chicken to try.