To stand out and generate results for your business, you must be "original" in marketing your brand. This is something Thomas "Ai Nerd" Helfrichis knows well. As the founder and CEO of Instantly Relevant, Inc., he believes there are too many carbon copies in the virtual world. Therefore, he encourages businesses to differentiate themselves from their competitors by using distinctive and customized marketing strategies. How can you achieve this? Simple. By building trust and relevance. Join us in learning more about Thomas' insights and marketing tips you can incorporate into your own business.

Also in this episode:

• How to use technology to drive authentic engagement in your business
• Using technology and people together to create content
• By being authentic and vulnerable, you attract clients who are a better fit
• By making specific and detailed goals, you are more likely to achieve them

Connect With Thomas:

Website | Linkedin | Calenderly

Stay Connected With Kelly:

Register For The Scale With Simplicity Workshop

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Grab one of Kelly's bestselling books:

• Unstoppable: 9 Principles for Unlimited Success in Business and Life
• Conviction Marketing
• Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team
• The Live Launch Method