My guest today is Katie Zeppieri, founder of The Mic Drop Agency. In this episode we discussed all things personal branding! Why it matters, why it's relevant to your business, the best ways to build a strong personal brand, how to translate your personal brand into sales and much more.

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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/158

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley.

This book is marketing GOLD. If you own a business and do any kind of writing for it or about it (which I can pretty much guarantee that you do), this book is for you.

In this book club episode, we talk about:

• How to approach writing for marketing
• Grammar and word choice
• How to find and establish your brand voice
• The role of storytelling in marketing content
• Marketing for different content formats
• And much, much more.

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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/157

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts 

Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January.

Consider this episode marketing for beginners! We talk about why marketing is so important, the overall landscape of activities that fall under the marketing umbrella. Then, I offer some tactical exercises you can go through yourself to get your marketing to drive the results you want to see in your businesses.

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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/156

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January.

In this episode, I'm sharing 10 things I learned in 2022. Running a small business is an adventure in personal growth. When it comes to big, transformative, life lessons and change – nothing comes close to what I’ve learned from being a business owner, especially when it comes to mindset and creating a mental approach to business that will set you up for success. Every year, I learn so many new things that I can bring with me into what lies ahead… and I thought, this year, I’d share them with you, too! 

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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/152

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

Today I'm joined by 3 small business owners – Meghan from Meghan Elisabeth Art (@meghanelisabethart), Tracy from Jarn Co Flowers (@jarncoflowers), and Kim from Baublebee Co (@baublebeeco) – to join me for a panel conversation on the podcast all about planning for 2023. In this episode, we talked about the business owners' different approaches to planning overall, how far they each plan in advance, how they approach planning content, when it comes to planning, what has worked and not, a final piece of planning advice, and more.

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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/154

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

Are you ready to start thinking about 2023 marketing content?! In today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren decided to do something very special. She's going to share four episodes from the private podcast that only members of the Making Good Happen subscription service have access to!  We'll be sprinkling these episodes like holiday magic throughout the month, so keep an eye out wherever you get your podcasts for these special episode drops.

Today, we're sharing the private podcast episode from December 19th: 20 New Year's Content Ideas

MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/149

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January.

Today’s episode is all about doing a Year in Review for your business – taking a close look at 2022 before we close that chapter and move into 2023. A Year in Review helps us celebrate the highs, learn from the lows, and figure out how to make things even better moving forward.

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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/152

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

File this episode under MUST-LISTEN if you're a product- based business!

What do successful small businesses who get big wholesale accounts have in common?
How do you plan for the year?
What does it mean to take your business temperature?
What about hiring?

If you've ever wondered any of these questions, you'll love this episode with Proof to Product founder Katie Hunt.
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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/151

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Drop the Ball: Achieve More by Doing Less by Tiffany Dufu.

Drop the Ball book is part memoir, part advice and is really all about empowering you to do something that many of us find extremely difficult to do: let go of control. The book covers the unrealistic and even impossible expectations that society has for how we – especially women – balance work and life, and offers some practical strategies for finding ways to take things off our plate, even when that’s super hard.

In this book club episode, we talk about:

• The status quo of how households are managed
• How to split responsibilities more evenly
• The role of the mental load in household management
• The difficulty and power in letting go of control
• Why it’s so important to get clear on what really matters
• And much more.

____________________

MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/150

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts 

In today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren decided to do something very special. She's going to share four episodes from the private podcast that only members of the Making Good Happen subscription service have access to!  We'll be sprinkling these episodes like holiday magic throughout the month, so keep an eye out wherever you get your podcasts for these special episode drops.

Today, we're sharing the private podcast episode from December 8th: December Permission Slips

MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/149-1

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.