This week is the 3 year anniversary of Making Good! Hosting this podcast has been one of the greatest gifts of my life – truly, that’s not an exaggeration – and to me, it has really shown the magic that comes from consistently creating valuable content over time… and specifically LONG-FORM content.

That’s what we’re going to talk about today!

In this episode, we’re going to cover:

• What is long-form content
• Why long-form content matters
• Choosing the right format of long-form content for you
• Creating a long-form content plan
• Creating high quality long-form content
• And more

This was a fun one, dear listeners.

While The Art of Gathering is not technically a business book, it is absolutely one that can be relevant for all of our businesses and I really encourage EVERYONE to read it!

So much of our lives are spent gathering –at school, at parties, with family, at religious institutions, etc. – and yet, we tend to spend very little energy thinking intentionally about what’s most important in these events… and then designing these meetings deliberately to prioritize what matters most.

The Art of Gathering is about the fact that even a simple meeting can be a transformative experience – the world or someone’s world can be just a little bit different as a result of it, and this is worth thinking through! 

This episode is for ANYONE who hosts events, in person or online. You will learn a lot.

Today we are talking about ADHD. This is a topic that has been heavily requested recently, but I was waiting to find the exact right person to have the conversation with… and that time has arrived.

Life is funny, isn’t it? When I recorded this episode several months before it came out, I was in a state of wondering if I might have ADHD. Well, actually LAST WEEK I received a diagnosis of having ADHD.

So, listening back to this episode I’m thinking about it in a whole new light and I’m so grateful for Dr. Rajan Dunne’s compassionate and unique approach to ADHD.

My guest for today’s show is Dr. Rajan Dunne. Rajan is an integrative psychiatrist with a group practice called Wildflower Psychiatry. Dr. Rajan Dunne is a psychiatrist with ADHD, and her neurodivergence helped her create something unique. 

Get ready for another Making Good first! 

Today’s episode is all about brand messaging: the what, why, and how… and how to actually apply it to your business. This is the first time we’re diving into this subject on the podcast, and we couldn’t imagine a better guide than Ashlee Sang.

Ashlee is a business strategist who equips conscious and caring business owners with brand messaging strategy to grow their impact and revenue in alignment with their values. We learned SO MUCH from Ashlee, and we know you’re going to as well. 

Save your seat 💛 If you’ve ever wondered what to post on social media or write in your emails, what kind of content your ideal customer actually wants to see, and — importantly — how to create content that actually leads to sales… I have SUCH a treat for you.

I’m hosting a free live workshop this coming TUESDAY, April 25th at 10:30am Pacific / 1:30pm Eastern.

Content 101: What to Say in Your Marketing (+ How to Say It).

In this workshop, I’ll be teaching you:

• a step-by-step process for creating content your ideal customer LOVES
• how to create a plan for creating content that not only attracts your ideal customer, but leads to sales
• the one marketing platform that all small business owners should maximize
• and much more.

Sign up for the free workshop (+ get your bonus workbook!) at https://makinggoodpodcast.com/workshop

Join the free live workshop on Tuesday, April 25th: makinggoodpodcast.com/workshop.

You have questions, and I have answers! In this Q&A episode, we discussed my tips for growing your email list, personal brands vs. business brands, social media schedulers, things I've changed my mind on,  how to get more comfortable with selling, how to approach niching, and how much money to spend on marketing. SO FUN!

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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/172

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

I've never felt so called out by a book! In this episode, Charelle and I are discussing Essentialism: The Disciplined Pursuit of Less by Greg Mckeown. In this book club episode, we talk about what it means to be an essentialist,  how to figure out what’s really important, how to eliminate what doesn’t matter, how we would suggest you apply this for small businesses, and much more.

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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/171

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

Today we are talking about something that many small business owners shy away from: SALES. And although it’s not always the most comfortable topic, it’s SUCH an important one, and so I’m thrilled to be joined by my guest today, Jen Szpigiel of Becoming Iconic for this conversation that will help you look at sales in a whole new way.

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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/170

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

In this episode, I'm sharing why email marketing is so important, and more importantly how we can QUICKLY grow our email lists (so we can see more email sales!)

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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/169

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

Today, we are talking about all things BRANDING, and how we can use our brands to really stand out. My guest today is the oh-so-talented brand designer Zuza Hicks of Nicely Made Studio. We covered everything from brand identity to strategic design to standing out through your brand and much, much more.

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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/168

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts