Making the Brand with @lorettaforever from @dizziaklondon 

How do you turn an idea into something real? 

In this episode, Loretta tells the story of Dizziak, a range of hair products designed to be efficient, effective and accessible. 

Catering to hair types that often get ignored or underserved, Loretta’s aim was to finally give people what they needed, wanted and could enjoy. 

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