Davide Martinelli, a former pro rider and current associate sports director, shares his journey and insights into the role. He discusses his transition from rider to director and the decision to step away from racing. Davide explains the responsibilities of an associate sports director, including race organization, communication with riders, and analyzing training. He also talks about race preparation, tactics, and the use of technology in cycling. The conversation touches on the potential changes in radio communication in races and the perspective shift from being in the saddle to being in the car.