Have you ever felt the pressure to constantly push for business growth, especially during the holiday season? Curious about effective strategies to differentiate yourself in a crowded marketplace?

 

In this engaging episode of the Uncaged Clinician podcast, David Bayliff is joined by Kevin DeGroot, and they talk about the significance of shifting focus from active business growth to staying in people's awareness, especially during competitive periods like the holiday season. They stress the value of maintaining connections with existing clients through regular communication, such as sending emails to check in and share experiences. The hosts advocate for intentional and strategic marketing efforts, encouraging listeners to find unique ways to differentiate themselves in a noisy marketplace. Instead of competing in volume, David emphasizes the importance of having a distinct pitch, sound, and approach to stand out and be remembered by potential customers.

 

Furthermore, the hosts explore the idea of enjoying the holiday season as a business owner and not succumbing to constant pushing. Kevin addresses the challenges of cancellations and potential client delays during this time, offering valuable insights on how to navigate the season without feeling overwhelmed. David advises entrepreneurs to embrace the freedom and enjoyment that come with owning a business and suggests taking advantage of the holiday period to slow down, maintain a steady presence, and pivot strategically, waiting for the right time to make significant business moves.

 

Specifically, he will touch on topics such as

• Managing holiday season panic for new practice owners.

• Overcoming overwhelm as a new practice owner during holidays.

• Practice seasonality: Busy February to October, slower November to January.

• Special offers and success story of a $5,000 revenue Labor Day special.

• Redundancy in budgeting and prioritizing wellness during the holiday season.

• Marketing strategies, staying visible, and providing value during the holidays.

Uncaged Hack: “There's freedom and enjoyment that can come from owning a business. So this is one of those seasons where we take that opportunity to enjoy it and have fun and rest.” 

- Kevin DeGroot

Do you have questions about starting or even optimizing your current practice?

We invite you to schedule a 30-minute growth strategy call with us Here! calendly.com/coachingacademy

Additional Resources:

When you are ready…Here are ways that we can help you to grow your practice:

 

1. If you are looking for guidance and accountability as you begin to grow your practice, or even if you are already established, we have a program that is right for you. To learn more about the ways we can help you, fill out our application.   PATHWAY  https://api.leadconnectorhq.com/widget/form/Y6ABODFCd53KLdo9SPfy

 

1. Join the UNCAGED Clinician Facebook community. YES, you have a community that you can immediately plug into where you can learn to grow a six-figure practice:

https://facebook.com/groups/113576786080229