Traditional lead magnets aren't always the right choice for every business, especially when targeting time-strapped, cash-rich B2E clients who need efficient solutions rather than DIY resources. 

Through this client case study, I explore way you can match your lead generation strategy to your specific audience's needs and preferences (and your own!)

In this episode, we'll chat...

✨  The differences between B2C and B2E audiences
✨ What to do when a traditional PDF lead magnet isn't right for your audience
✨ Three steps to identifying the RIGHT lead magnet
✨ Some of the expected trade-offs with different types of lead magnets including conversion rates and costs per lead

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

In this very real and vulnerable episode, I share how I've transitioned from running my business full-time to balancing it with my return to classroom teaching, and why I believe your business should work for you, not the other way around.

After many different renditions of my business, I hope the insights into how my business is working for me right now can support you!  Remember, it's okay for your business to change as your life evolves. You're in control and can adjust your business model to fit your current season.

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

Are you looking to fill your virtual summit with eager participants?  In this third episode of the Summit Success Series, we'll explore 10 essential ad types (plus a few bonus strategies) that drive registrations, VIP upgrades and more.

Part 1: The three facets of a success marketing plan for your summit

Part 2: Backwards planning for summit marketing success 

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

Are you planning on hosting a summit this summer? Come join me as I walk through a comprehensive timeline to follow when planning an online summit.  By working backward from your kickoff date, you can ensure maximum success with your marketing strategy!

In this episode, we chat about...
✨ The most important steps to take from 3+ months out to the day before your summit

✨ How to incorporate the three essential summit marketing facets into your timeline
✨ How to create a three-phase paid advertising strategy to maximize your registrations and VIP ticket sales.

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

Are you hosting a summit this summer?  Then you'll definitely need a strategic marketing plan.  With careful preparation and planning, you can ensure your summit supports your goals of audience growth and revenue generation. 

In this episode, we explore...

✨ What a summit is and how they can make you money

✨ Why it's essential to have a strategic marketing plan

✨ The three facets of your strategic summit marketing plan

Join us next week as we discuss backwards planning your summit promotion timeline from your kickoff date.

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

This episode emphasizes the foundational work that goes into creating impactful ad campaigns. We dive deep into the importance of understanding audiences and what makes ad campaigns truly successful.

In this episode, we'll chat about...
✨ Five essential questions every marketer should consider before launching ads
✨ The importance of emotional connection in marketing messages
✨ How to relate offers to seasonal themes for better engagement 

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

In this episode, we discuss if a $20 daily budget for Facebook ads is sufficient.  I break down costs associated with different ad types and how your goals and audiences impact these expenses. 

Budgeting for your ads is a crucial part of the success formula when running ads.  Make sure your budget is on target!

In this episode, we'll chat about
✨ the three primary ad types and analyze of costs associated with each type

✨ how target audience (i.e., warm vs. cold leads) factors into your budget

✨ my recommendations for minimum budgeting per ad type

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

This episode explores the complex relationship I personally have between advertisements for businesses and as a consumer.

While many businesses rely on ads for visibility and sales, most consumers have a much more negative view of ads.  As an ads manager, I find it difficult to balance these two opposing sides.

This episode is a peak inside my struggles.

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

Effective budgeting is critical for entrepreneurial success!  That why, this week, I share my personal insights on how I manage my business finances using strategies like Profit First and YNAB. By prioritizing savings, taxes, and owner draw, and carefully evaluating expenses, it's possible to have a financially stable solopreneur business!

In this episode, we'll chat about
✨ How I allocate money my business using the Profit First method
✨ What I do with the money once it has been allocated
✨ Why (as a Canadian) I don't like using Paypal
✨ The benefits to paying annual vs. monthly 

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

Ever thought about parallels between teaching methods and effective Facebook ad strategies? Join me for this week's Saturday Strategy Session where we talk about setting clear goals, measuring success through key metrics, and continuously optimizing campaigns, listeners learn actionable tips to improve their advertising efforts.

In this episode, we'll chat about
✨ Importance of establishing clear goals for ad campaigns
✨ Measuring success with specific metrics
✨ The importance of testing and optimization techniques for ads
✨ How to adapt strategies based on performance data and insights

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow