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What separates exceptional home care marketers from the average? It's not about having the perfect pitch—it's about building genuine relationships that transcend business transactions.

In this illuminating conversation, we're joined by marketing powerhouses Gigi and Tess from Touching Hearts at Home in New York. Their impressive track records speak volumes: 56% and 107% revenue growth in their respective markets. These aren't just numbers; they represent the tangible impact of authentic relationship building and strategic community engagement.

Both marketers share their daily routines, highlighting how they balance planned meetings with spontaneous drop-ins to stay connected with referral partners. The magic happens through consistency—maintaining regular touchpoints through various channels while finding creative ways to provide value. Their approach to gatekeepers is particularly refreshing: rather than seeing them as obstacles, they treat them as vital relationship opportunities, learning their names and bringing personalized gifts based on their preferences.

When referrals slow down, their solutions showcase their creativity. Gigi's "Back-to-School Breakfast" presentations brought her into ten facilities in just three days, while Tess's "Heart to Heart Tours" program creates mutually beneficial promotion opportunities with partner communities. They share practical tools too, including how they leverage Canva and social media to amplify their outreach efforts.

The most powerful takeaway? As Gigi emphasizes, "You are not selling the organization you work for; you are selling yourself." This fundamental shift in perspective transforms marketing from a series of transactions into a web of meaningful connections that naturally generate referrals. If you're looking to revolutionize your home care marketing approach, this conversation provides both the inspiration and practical strategies to make it happen.

Continuum Mastery Circle Intro

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