Gym owners often think they have a marketing problem when they actually have a retention problem: It doesn’t matter how many new clients you bring in each month if they aren’t sticking around!

In this episode of “Run a Profitable Gym,” Chris Cooper presents Two-Brain’s Top 10 leaderboard for client headcount in December 2023.

Each gym on the leaderboard has over 300 members and is super profitable. These gym owners have mastered both marketing and retention, and they’re sharing their top tips with you.

A few of their suggestions? To get clients in the door, use four different marketing funnels and audit them regularly to make sure they’re working. Then improve your length of engagement by setting up Goal Review Sessions with new and at-risk members.

Tune in to get more tips—and hear the astounding headcount of the No. 1 gym on the leaderboard.

Links

Gym Owners United

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4:02 - Audit your marketing funnels

7:19 - Members per gym (not gyms)

9:58 - No. 1 gym

9:44 - Retention more than marketing

12:25 - Most important funnel for you