Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

By Heidi Thompson | Wedding Business Coach, Marketing Strategist, & ConsultantBusiness Entrepreneurship Marketing

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast episodes

August 31, 2022 Episode 225: Behind-The-Scenes Rebrand Walkthrough with Amanda Shuman
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities.
The post Episode 225: Behind-The-Scenes Rebrand Walkthrough with Amanda Shuman appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
1 hr 6 min
August 08, 2022 Episode 224: How To Know When It’s Time To Rebrand with Amanda Shuman
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities.
The post Episode 224: How To Know When It’s Time To Rebrand with Amanda Shuman appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
52 min
August 01, 2022 Episode 223: Why You Should Attend Book More Weddings Summit
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Book More Weddings Summit is back for the FIFTH time! Maybe it's your first time, maybe it's your fifth, but if you're a wedding pro who wants to attract more of your ideal clients and book more weddings, you are not going to want to miss this free event.
In this podcast episode, I'm giving you a behind-the-curtain look at not just why you should attend Book More Weddings Summit but what you'll learn when you do.
The post Episode 223: Why You Should Attend Book More Weddings Summit appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
17 min
July 13, 2022 Episode 222: Making Your Wedding Business Website More Accessible with Myrna Daramy
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities.
The post Episode 222: Making Your Wedding Business Website More Accessible with Myrna Daramy appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
45 min
June 29, 2022 Episode 221: Getting Out Of Overwhelm with The Machete Method
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
In this podcast episode, I'm going to guide you through The Machete Method which is a process I developed for myself years ago to deal with overwhelm. I've turned it into an easy-to-follow process that any wedding pro can apply to get out of overwhelm quickly.
The post Episode 221: Getting Out Of Overwhelm with The Machete Method appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
27 min
June 22, 2022 Bonus Episode: Take A Peek Behind The Curtain Of 3 Successful Wedding Businesses
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Do you ever wish you could take a peek behind the scenes of a successful wedding business and see exactly what makes it successful? Would it make it easier for you to know what has worked and what hasn't worked for 3 successful wedding pros?
The post Bonus Episode: Take A Peek Behind The Curtain Of 3 Successful Wedding Businesses appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
1 hr 10 min
June 15, 2022 Episode 220: Networking That Doesn’t Feel Awkward & Sleazy with Sara Alepin
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
We all know networking is important, especially in the wedding industry, but how do you do it in a way that leaves you feeling less awkward? Well my friend, today's podcast guest is a master connector and she's so good at it, she built an entire business around it.
The post Episode 220: Networking That Doesn’t Feel Awkward & Sleazy with Sara Alepin appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
1 hr 1 min
June 01, 2022 Episode 219: How To Run A Price Increase Promotion For Your Wedding Business
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Running a price increase promotion is simple but don’t let that trick you into thinking it’s not powerful. Running a price increase promotion is a great way to give your business a cash injection and raise your prices so you can make more money after the promotion.
The post Episode 219: How To Run A Price Increase Promotion For Your Wedding Business appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
26 min
May 19, 2022 Episode 218: Building A Team So You Can Grow Your Wedding Business with Ashley Ebert
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
You can only do so many weddings in a year and that puts a cap on your earnings, but what if you could build a team in a way that allowed your wedding business to keep growing without you having to do a ton more work? In fact, when you build a team intentionally, you actually get time back.
The post Episode 218: Building A Team So You Can Grow Your Wedding Business with Ashley Ebert appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
54 min
May 05, 2022 Episode 217: 9 Things Every Wedding Professional Should Know About Running A Wedding Business
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
When you started your wedding business you were excited and scared. Maybe you felt overwhelmed or uncertain. You probably told yourself “All of those things will go away once I become successful”, I know I sure did. Funny thing about that is it’s not true.
The post Episode 217: 9 Things Every Wedding Professional Should Know About Running A Wedding Business appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
28 min

About Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

From the publisher's feed

As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find…

you.

Whether you love or hate the constant hustle, I've got news for you...there's a better, more sustainable way to get more wedding clients and book more weddings without burning out.

This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, & (finally) get your questions about growing a profitable wedding business answered!

We'll cover questions like:

Getting More Clients:

How do I get more wedding inquiries from my ideal clients?
How do I book more weddings as a photographer? As a planner? At my venue?
How do I turn wedding inquiries into booked clients?

Marketing Strategy & Channels:

How do I market my wedding planning business to stand out?
Should I focus on Instagram, Pinterest, Google, or paid advertising?
Is it worth it to advertise on The Knot and WeddingWire?
What wedding planner marketing and event planner marketing strategies actually work?

Sustainable Growth:

How do I market my wedding business on a budget?
How do I know if my wedding marketing strategy is working?
Can I build a successful business without being on social media 24/7 or working 60+ hour weeks?

After helping tens of thousands of wedding professionals around the world build sustainable wedding businesses, wedding business coach Heidi Thompson knows exactly what it takes to attract dream clients without the overwhelm.

Through Evolve Your Wedding Business, she's on a mission to help wedding vendors create marketing strategies that work without working 60+ hour weeks. Heidi consistently makes wedding business marketing approachable and exciting!

With a mix of solo episodes and guest interviews with successful wedding vendors and wedding marketing experts, you'll hear exactly how to grow your wedding business whether you're a wedding planner, DJ, officiant, florist, venue owner, or any other type of wedding vendor so you can spend less time chasing clients and more time doing the work you love.

Ready to take your wedding business to the next level? Press play and visit evolveyourweddingbusiness.com/podcast for show notes, guest info, and even more free resources to grow your wedding business! 🎧