Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Do you ever wish you could take a peek behind the scenes of a successful wedding business and see how they’re doing things? Wouldn’t it be helpful to get the lowdown on what’s working for them and what isn’t? That’s what this episode is all about!

Come take a look behind the scenes of Simply Celebrations & Events with wedding and event planner Nancy Skipton. She breaks down how she got started and got her first clients, how she has shaped her business to suit her life instead of letting it run her life, and some really interesting changes she’s made over the years.

It doesn’t matter if you’re a wedding planner or another type of wedding professional, you’ll come away from this episode with some ideas you can implement in your own business.

You can find the full show notes at https://evolveyourweddingbusiness.com/242

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I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

There is a big problem in the wedding industry right now.

You thought if you put yourself out there and market your wedding business, the bookings would flow to you. It seems like that’s what everyone else is doing and they seem to be doing well, right?

The problem? Those bookings aren’t coming to you or maybe they’re coming but at a much slower rate than usual. You’re left sitting, refreshing your email, waiting impatiently (and understandably so) for clients to land on your website and book a consultation with you.

You’re starting to freak out a little bit because the inquiries are just SLOOOWWWW right now and you’ve heard that’s the case for a lot of your wedding industry friends. Waiting around and being reactive just isn’t cutting it for you and it’s making you wonder what you’re supposed to be doing differently.

You don’t actually have to sit around twiddling your thumbs and quietly panicking while you wait for clients to find & book you. But because this is the prevailing wisdom in our industry, you don’t realize just how much power you have as a wedding business owner to generate revenue on demand. In this episode, I’m going to show you just how much power you have and how to tap into it.

You can find the full show notes at https://evolveyourweddingbusiness.com/241

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Money is more than just pieces of paper. There are a lot of fears, beliefs, challenges, and mindset hurdles tied to money. If you don't address those things, you'll hide from your finances and bury your head in the sand like an ostrich hoping everything will somehow magically work out.

In our world, money is power so knowing how to manage your money and your mindset around money is incredibly valuable. But it isn't enough just to manage your business finances. You also have to look at how they impact your personal finances to get the full financial picture and achieve your goals.

Today's guest is creating a movement to help women entrepreneurs gain financial confidence and take the taboo out of their relationship with money. When you're in the driver's seat and in control of your money, you can change your life and change the world. If you feel embarrassed or anxious about the financial side of your business, you're going to get a ton out of this episode.

You can find the full show notes at https://evolveyourweddingbusiness.com/240

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

One question I get all the time from wedding professionals around the world is "Where should I advertise my wedding business?"

I get it, you want to book more weddings and you see advertising as the best way to do that. But there are some things you need to consider before making a decision about any advertising opportunity.

In this episode, I'll take you through what to consider when it comes to evaluating advertising opportunities, how to determine where you should advertise, and a few specific steps you should take before you spend money on advertising so you can get more bang for your buck.

You can find the full show notes at https://evolveyourweddingbusiness.com/239

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

We all go into business for ourselves because we think it’ll give us some amount of freedom in our lives but often we paint ourselves into a corner. We end up working too hard for what we’re making and having a paycheck every 2 weeks starts to look a lot more appealing than it used to. 

In order to stay out of overwhelm, burnout, and constant stress, we need to make our business is in alignment. What does that mean exactly?

Today’s guest has created a 5 P framework for making sure your business is in alignment. If it’s out of alignment, it’s a one-way ticket to burning out and going bust. The good news is, this 5 P framework makes it really simple to make sure your business is aligned and meets both your needs and your wants.

You can find the full show notes at https://evolveyourweddingbusiness.com/238

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Over the past few months, I’ve had multiple members ask me when I’m going to introduce a higher level of membership to The Wedding Business Collective.

The Wedding Business Collective is EVERYTHING I’ve wanted it to be and more. I won’t be changing The Wedding Business Collective but I will be offering something brand new.

Something for wedding pros who are ready to get results faster, spend more time in their CEO role, and work more strategically.

That brand new thing is The Wedding Business Collective Accelerator.

To create the experience I want you to have inside The Accelerator, I’m capping it to just 12 people. I’m also offering those who join during this pilot program a 50% discount.

See the full invite to The Accelerator (and the killer guarantee) at https://evolveyourweddingbusiness.com/invite

Interested in joining, have questions, or want to set up a call to see if it's a fit for you? Just email me at [email protected] or DM me on Instagram @evolveyourweddingbusiness

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

The path to seeing yourself as the CEO of your business is one we all have to go on. Most wedding pros didn’t start a business because they love running a business. You most likely started a business to be able to do the thing you love whether that’s planning weddings, officiating weddings, DJing, creating insane floral designs, taking photos, or anything else.

In order to grow your wedding business in a way that’s sustainable and doesn’t burn you out, you have to learn how to become the CEO. That requires a combination of learning how to do specific things and learning how to think differently.

In this episode, we’re joined by 4 incredible wedding professionals who share their journey to embracing their CEO role. They share the good, the bad, and the ugly that they faced along the way.

See the full show notes with all of the links mentioned at https://evolveyourweddingbusiness.com/237

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities.

The post Episode 236: Streamline Your Wedding Business With A Systems Audit with Julie Painter Fried appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities.

The post Episode 235: Behind The Wedding Business with Neal McFarlane of DJ XTC Entertainment Services appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities.

The post Episode 234: How To Handle A Recession In Your Wedding Business appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔