Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

By Heidi Thompson | Wedding Business Coach, Marketing Strategist, & ConsultantBusiness Entrepreneurship Marketing

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast episodes

November 29, 2023 How To Stand Out & Get Booked This Engagement Season
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Engagement season is on the horizon, couples are scouring websites, and amidst the avalanche of choices, one critical factor often seals the deal—standing out.

Join me as I reveal the hidden strategies to create that ‘Oh my God, this is the one’ moment for your clients.

Imagine captivating your ideal client before they’ve even checked your prices or packages, solely because you resonate with them in a way no one else does.

It’s not about reinventing the wheel; it’s about that magical transformation, just like in your favorite rom-com.

You can find the show notes for this episode at https://evolveyourweddingbusiness.com/262
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
14 min
November 15, 2023 Stop Getting Ghosted In Your Wedding Business
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Want to stop getting ghosted in your wedding business?

I get it, getting ghosted is frustrating as hell and can leave you wondering what you’re supposed to do. The good news is there are some really simple things you can do that will help you stop getting ghosted and book more weddings.

In this episode, I’ll walk you through 9 common mistakes wedding professionals make that set them up to be ghosted. Address these mistakes and you’ll be on your way to a ghost-proof wedding business.

What are the 9 mistakes wedding pros make that cause ghosting and how can you finally stop getting ghosted? Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/261
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
41 min
November 08, 2023 Make Tax Season Stress-Free For Your Wedding Business with Katelyn Magnuson
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Filing and paying your taxes is a necessary part of running a wedding business but there are things you can do to reduce the amount you have to pay. And yes, it’s perfectly legal.

When I started working with my current accountant, I learned a lot about the flexibility that comes with the tax system, all of the different things that you can do to save money, and all of the really common mistakes that wedding professionals make that cost them thousands each year.

My amazing tax & financial wizard, Katelyn Magnuson, saved me over $8000 on my taxes last year and is set to save me even more this year. That’s why I knew I had to bring her on the podcast to help you save money on your taxes and make tax season stress-free for your wedding business.

How do you save money on your taxes and avoid tax season stress? Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/260

———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
53 min
October 25, 2023Episode 259: The Biggest Mistakes Wedding Professionals Make When Raising Their Prices
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Planning on raising the prices in your wedding business? There are 7 very common mistakes wedding pros make when raising their prices that cost them sales.
When was the last time you increased your rates? I’m not here to simply tell you to raise your prices right away. Instead, I’m going to unveil the biggest mistakes wedding professionals make when increasing their rates.
Because, trust me, if you make these mistakes, you’ll pay for it.
Raising your prices can result in more bookings and more revenue or it can result in fewer bookings and feeling completely defeated. It all depends on how you do it.
What are the 7 big mistakes wedding pros make when raising their prices?
Listen to/read this new podcast episode to find out!
In this episode you'll learn:
Why you shouldn’t raise your prices by a huge amount overnight
Aligning your pricing with your ideal clients
How often to evaluate your prices
The numbers that will tell you how much to raise your price by
What causes price increases to flop
How your marketing and messaging is like Elle Woods making her case in court
Why hearing “no” is actually a good sign
The 3 things that need to align to book more weddings at a higher price
Why you shouldn’t hide your price increase
How to make your price increase an opportunity for your ideal clients
You can find the full show notes at https://evolveyourweddingbusiness.com/259
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
35 min
October 11, 2023 Episode 258: How Google Analytics Can Make Growing Your Wedding Business Easier with Adrienna McDermott
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Imagine having a virtual detective on your website. Someone who can tell you how your visitors found you, what pages they looked at, what city they live in, and how long they stayed on your website.

Imagine being able to make informed, data-backed decisions for your business. No more throwing spaghetti at the wall! Imagine knowing exactly what you need to do in order to get more inquiries and bookings and what isn’t worth your precious time.

The secret? Google Analytics.

You might think “Oh that’s just numbers and data” but when you know how to use Google Analytics, it’ll make running and growing your wedding business SO much easier. It’s a tool that can tell you exactly what to do to get more inquiries. How amazing does that sound?!

How do you do that easily without being super tech and data-focused? Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/258
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
45 min
September 27, 2023 Episode 257: How To Know When It's Time To Raise The Prices In Your Wedding Business
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Should you raise your prices in your wedding business? How do you know when it's time to raise your prices?

Many wedding professionals don't raise their prices because they're afraid to rock the boat. They're afraid to mess up what they already have. And I get that!

But I want you to know that you don't have to just go off of the way you feel to make pricing decisions. So often when we go off of the way we feel in business, it leads us astray.

There are some very clear signs that show you when it's time to raise your prices. And I'm going to take you through them one by one so you know whether it's time to raise your prices or not.

What are those signs? Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/257
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
22 min
September 13, 2023 Episode 256: How To Make Sure Your Website Attracts & Converts Clients with Krista Walsh
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Is your website a brochure with your services or is it an active salesperson that attracts and sells to your ideal clients for you?

Most wedding professionals treat their website like a digital brochure and that's part of the reason why they aren't booking as many weddings as they would like.

When you treat your website as a member of your sales team and use it to attract your ideal clients, qualify them, and get them to the point where they're 90% sure they want to work with you and only you, it becomes a revenue-generating powerhouse.

How do you make sure your website is attracting AND converting clients for you like this? Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/256
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
1 hr 4 min
August 31, 2023 Episode 255: Why You Shouldn't Wait Until You're "Successful" To Build Your Wedding Business Around Your Life
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
“I can’t wait to get to that point.”

That’s what one wedding pro said upon learning that the wedding pros on The Wedding Business Collective panel during Book More Weddings Summit were no longer working crazy 60+ hour weeks.

But here’s the thing, you shouldn’t wait until you’re “successful” to build your business around your life.

You should start making sustainability, flexibility, and freedom a priority now. Otherwise, it’ll never happen or it’ll be a huge struggle to totally restructure the time-hungry business you’ve built.

How does that work? Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/255
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
17 min
August 16, 2023 Episode 254: The Success Of Your 2024 Booking Season Depends On What You Do Now
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
In today's podcast, we're going to focus on the actions you can take right now that are going to impact your next booking season and three big things that will come as a result of that.

Now is absolutely the time to focus on this because engagement season is right around the corner. And if you don't have your marketing on point, you're going to miss out.

Wedding pros that don't know how to strategically market are struggling hard right now.

And that is going to continue.

So you need to go into the 2024 booking season assuming this is going to continue. You need a strategy and a plan.

Want to know how to get that strategy & plan? Listen to this podcast episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/254

Get your FREE ticket to Book More Weddings Summit at www.bookmoreweddingssummit.com or shoot me a DM at @evolveyourweddingbusiness. Just include the word “summit” and my little Heidi bot friend will take over and get you registered.
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
19 min
August 09, 2023 Episode 253: Why You’re Not Booking More Weddings
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Today we're going to be talking about a question that so many frustrated wedding pros come to me with. It's the same question time and time again.

"Why am I not booking more weddings? I'm getting myself out there, but it's just not working."

I cannot tell you how many times I've heard this exact same question in the past 11 years of doing this work. So there's something I want you to know about marketing because I feel like marketing is this kind of weird black box to a lot of people.

There's only one thing that your marketing needs to do in order for you to book more weddings.

It needs to position you as the best choice for your potential client. And that's actually what creating the right marketing plan for your business does.

Want to know how to do that? Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/253

Get your FREE ticket to Book More Weddings Summit at www.bookmoreweddingssummit.com or shoot me a DM at @evolveyourweddingbusiness. Just include the word “summit” and my little Heidi bot friend will take over and get you registered.
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
11 min

About Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

From the publisher's feed

As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find…

you.

Whether you love or hate the constant hustle, I've got news for you...there's a better, more sustainable way to get more wedding clients and book more weddings without burning out.

This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, & (finally) get your questions about growing a profitable wedding business answered!

We'll cover questions like:

Getting More Clients:

How do I get more wedding inquiries from my ideal clients?
How do I book more weddings as a photographer? As a planner? At my venue?
How do I turn wedding inquiries into booked clients?

Marketing Strategy & Channels:

How do I market my wedding planning business to stand out?
Should I focus on Instagram, Pinterest, Google, or paid advertising?
Is it worth it to advertise on The Knot and WeddingWire?
What wedding planner marketing and event planner marketing strategies actually work?

Sustainable Growth:

How do I market my wedding business on a budget?
How do I know if my wedding marketing strategy is working?
Can I build a successful business without being on social media 24/7 or working 60+ hour weeks?

After helping tens of thousands of wedding professionals around the world build sustainable wedding businesses, wedding business coach Heidi Thompson knows exactly what it takes to attract dream clients without the overwhelm.

Through Evolve Your Wedding Business, she's on a mission to help wedding vendors create marketing strategies that work without working 60+ hour weeks. Heidi consistently makes wedding business marketing approachable and exciting!

With a mix of solo episodes and guest interviews with successful wedding vendors and wedding marketing experts, you'll hear exactly how to grow your wedding business whether you're a wedding planner, DJ, officiant, florist, venue owner, or any other type of wedding vendor so you can spend less time chasing clients and more time doing the work you love.

Ready to take your wedding business to the next level? Press play and visit evolveyourweddingbusiness.com/podcast for show notes, guest info, and even more free resources to grow your wedding business! 🎧