Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

One of the biggest frustrations wedding pros tell me about is ghosting. It's so frustrating to get excited when you get an inquiry only for that person to ghost you and maybe even decide to work with someone cheaper than you.

A lot of people seem to think that ghosting is a judgment on their prices. I’ve done a ton of research on this, and I can tell you that that is almost never the case.

The real reason you’re getting ghosted is not about your pricing. It doesn’t mean that you’re too expensive. And honestly, that’s a very rare thing anyway, because most people underprice themselves.

Want to know what the real reason you're getting ghosted is?  Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/252

Get your FREE ticket to Book More Weddings Summit at www.bookmoreweddingssummit.com or shoot me a DM at @evolveyourweddingbusiness. Just include the word “summit” and my little Heidi bot friend will take over and get you registered.

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Wish you could get clients without having to rely on The Knot & WeddingWire? You're not alone!

You don't have to rely on them when you control your marketing.

What I see a lot of wedding pros do is completely abdicate responsibility for their marketing by giving money to WeddingWire to The Knot and saying they're that sorted out. They don't work on their marketing, they don't make time to make sure they're marketing and that it's actually working.

They don't have a repeatable system for getting clients. It's all in somebody else's hands. And then when that doesn't work, the whole thing comes crumbling down.

Now, I'm not saying you can't ever use a third-party platform or that you can't outsource any pieces of your marketing, but you can't outsource the ownership of that as a business owner.

You have to be the one that's in control of your marketing. Want to know how?  Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/251

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

For the past 11 years, the #1 question I get about booking more weddings is “How?” How do I book more weddings? What exactly do I do?

It’s a question I hear non-stop and it’s why I created Book More Weddings Summit.

My expertise lies in marketing and in building a business that gives you the freedom and flexibility that you want to support your lifestyle but I’m not an expert in everything. I’m not an expert in TikTok or branding or consultations and those things matter so I’m gathering 25+ speakers to help you with them.

Not only is this going to help you with your question about how you can book more weddings, but it’s also going to get you out of your bubble because our industry can be a real echo chamber.

That’s a BIG problem because if you blend in with everyone else, couples have to make their decision on who to hire based on price.

Want to know more about how to book more weddings with your ideal clients? Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/250

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Do you ever wish you could take a peek behind the scenes of a successful wedding business and see how they’re doing things? Wouldn’t it be helpful to get the lowdown on what’s working for them and what isn’t? That’s what this episode is all about!

Come take a look behind the scenes of Rev. Mercy Ceremonies with officiant and inter-faith minister, Mercy Ibarra. She breaks down how she got started in weddings despite thinking she’d be working on end-of-life support & life celebrations, how she has made her business an absolute magnet for her ideal client (something we talk a LOT about in The Wedding Business Collective), how she balances her job, her business, and an autoimmune disorder, and so much more.

It doesn’t matter if you’re a wedding planner or another type of wedding professional, you’ll come away from this episode with some ideas you can implement in your own business.

You can find the full show notes at https://evolveyourweddingbusiness.com/249

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Micro weddings aren’t new but ever since COVID forced some big changes onto the wedding industry, they’re popular and more in demand than ever. Micro weddings aren’t just a trend, they’re a permanent fixture in the wedding industry and they present some really exciting opportunities for wedding professionals of all different kinds.

Not only are small and micro weddings in demand by couples, but they also allow wedding professionals to serve more couples, work less, diversify their income, and provide amazing experiences for their couples.

COVID showed many couples that they don’t have to invite Great Aunt Sarah who they haven’t seen since they were 3 years old to their wedding and it can be an intimate and personalized event.

Today’s guest transitioned from high-budget weddings to micro weddings and hasn’t looked back. They have provided her with more freedom, flexibility, and fulfillment in her business and now she’s teaching other wedding professionals how they can serve couples who want micro weddings and find more freedom and profit in the process.

You can find the full show notes at https://evolveyourweddingbusiness.com/248

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

I know that you want to create more time for your personal life and family and get your business and marketing under control.

Sometimes it can feel a little unwieldy like it’s your business that’s controlling you and not the other way around.

I know that you are looking to have a wedding business where you really can get more time for your life and your family. That’s the thing everyone talks about mattering most in the end. No one is on their deathbed wishing they spent more time at work.

The most important thing is your life and your family and unfortunately, there are a lot of wedding professionals out there who end up working themselves to the bone, because they have tried everything and they cannot seem to find the time and they think it’s this elusive thing that they can’t get a hold over.

And this is why I want to come to you today to show you what your wedding business can look like with just a few simple tweaks. The first thing you need to do is start quitting.

Want to know why successful wedding pros are quitters? Listen to this episode to find out!

I've got a special challenge coming up to help you reclaim 5+ hours per week.

Who doesn't want to reclaim 11 days of their year? Maybe you could even take that time off and kick back!

You can get in for just $1 It starts June 19th so you have to be in by then to get access.

Want access for just $1? Head to https://www.theweddingbusinesscollective.com/out-of-overwhelm-challenge

You can find the full show notes at https://evolveyourweddingbusiness.com/247

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Do you always feel too busy?

That's something I hear from many wedding pros so if you do, you're not alone.

You're too busy to market your business.

You're too busy to plan and be strategic.

You're too busy to grow your business.

And yeah, if you run your business as many wedding pros do, you are too busy.

And that's a big problem.

But an unexpected TV show can help you.

Want to know what it is? Listen to this episode to find out!

I've got a special challenge coming up to help you reclaim 5+ hours per week.

Who doesn't want to reclaim 11 days of their year? Maybe you could even take that time off and kick back!

It's only open to members of The Wedding Business Collective but you can get in for just $1 It starts June 19th so you have to be a member by then to get access.

Want access for just $1? Head to https://www.theweddingbusinesscollective.com/out-of-overwhelm-challenge

You can find the full show notes at https://evolveyourweddingbusiness.com/246

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Most busy wedding pros think that not having enough time is their problem. But that’s not actually the case.

Feeling like you don’t have enough time is just a symptom of the actual problem. And just like when you get sick, if you don’t know the real root cause of the illness and you only know the symptoms, you can’t treat it effectively.

In my 10+ years of helping wedding pros grow their businesses, I’ve found that about 90% of wedding pros think not having enough time is their problem and in this episode, I’m revealing the actual root cause of that feeling so you can finally fix it.

I've got a special challenge coming up for members of The Wedding Business Collective to help you reclaim 5+ hours per week.

Who doesn't want to reclaim 11 days of their year? Maybe you could even take that time off and kick back!

It's only open to members and it starts June 19th so you have to be a member by then to get access.

Want access for just $1? Head to https://www.theweddingbusinesscollective.com/out-of-overwhelm-challenge

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

One of the most common things wedding pros ask me about is how to book more weddings.

In my 10+ years of helping wedding pros grow their businesses, I’ve come upon the number one reason why you aren’t booking more weddings. It is definitely not what you think because most wedding professionals that I meet think that they need to do more.

They think that they need to do more marketing work harder, they need to hustle, they need to be busy all the time, and that really leads to this feeling of just complete overwhelm and exhaustion.

You don’t actually need to do more marketing. You just need to market strategically.

In this episode, I’m breaking down the #1 reason why you aren’t booking more weddings and I can promise you, it’s not what you think.

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

I recently ran a new experiment in my business: launching Revenue On Demand. I initially created it as a series of live workshops. They’re now available on demand to help wedding professionals generate revenue anytime you want, even during the slow season.

I wanted this to be really practical because I was having conversations with wedding pros who felt like they had to just sit and wait and freak out, quite honestly, because inquiries were slow.

The bookings weren’t coming in like they normally were, and they were just left wondering, okay, what the hell am I supposed to do? I’m just sitting here waiting for someone to inquire, and it’s a very disempowering feeling, you know, you don’t have any control. So I created Revenue On Demand in response to that.

Because you don’t have to just sit around twiddling your thumbs, quietly panicking to yourself while you wait for clients to find and book you. But for whatever reason, that’s the prevailing wisdom in our industry. And I found through these conversations that I had with Wedding Pros that they didn’t realize, and you probably don’t realize just how much power you have as a business owner to generate.

In this episode, I’m breaking down what I learned during this experiment, what students got from it, and what is possible for you.

You can get Revenue On Demand at https://evolveyourweddingbusiness.com/revenue-on-demand

You can find the full show notes at https://evolveyourweddingbusiness.com/243

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔