Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Are you struggling with fewer leads and bookings in your wedding business? You're not alone! Many wedding pros are facing this challenge right now.

In this episode, we're diving into why this happens and, more importantly, how you can break through this plateau.

With 12 years of experience in helping wedding professionals market and grow their businesses, I'll share what I've noticed and what you can do to attract and book your ideal clients. Plus, I'll introduce you to a free way to get access to 34 innovative ways to overcome this booking slump.

If you're ready to adapt and find new ways to grow your business, this episode is for you. Tune in and discover how to turn things around and start booking more weddings again!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/282

Book more weddings with your ideal clients and build freedom & flexibility into your business in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Ever wondered why your wedding business isn’t converting inquiries into bookings? Or website visitors into inquiries?

We’re breaking down some crucial insights with the help of Emily Foster, a seasoned brand and website designer who recently planned her own wedding and noticed a LOT of common problems vendors are making that cost them bookings.

Because Emily approached researching vendors with her experience as a website/brand designer and a bride, she shares practical strategies for enhancing client experiences with better branding and web design so you don’t scare off couples before they even inquire.

Making some simple changes to ensure you aren’t making these common mistakes is going to get you more bookings because it’ll make it easier to hire and work with you. Those changes can be enough to easily scoop up the bookings your competitors miss out on.

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/281

Book more weddings with your ideal clients and build freedom & flexibility into your business in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Ready to unlock the secrets to stress-free wedding marketing? In this episode, I'll introduce you to the "Lazy Girl's Guide to Wedding Marketing." This no-nonsense approach is all about getting more out of your marketing while doing less.

We'll dive into a revolutionary approach that simplifies your marketing without sacrificing results. In fact, this lazy approach will get you BETTER results! You'll also hear real-life success stories from wedding pros who have transformed their businesses with these strategies.

Discover how taking the lazy girl approach can help you raise your prices, attract your ideal clients, and keep overwhelm at bay. Don't miss this chance to simplify your marketing and boost your business!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/280

Embrace the lazy girl marketing philosophy in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Want to book more weddings using social media? Just posting & hoping for the best doesn’t work anymore. Instead of wasting your time creating more content for social media, find out EXACTLY how to use it to find and book clients.

Worried you'll come across as salesy by engaging with potential clients? I've got you covered! In this podcast episode, you'll learn how you can use social media engagement to make your potential clients feel cared for and bring the party to them all while booking more weddings.

Couples are taking longer to book and social media engagement can help you nurture your leads and close more sales. There are so many benefits to adding social media engagement to your social media strategy! We talk about all of these benefits and steps you can take right now to make more sales on Instagram in this podcast episode.

Want to get everything you need to start doing social media engagement for your wedding business? Emma will be sharing it all in the upcoming masterclass! Get your ticket at https://www.theweddingbusinesscollective.com/engage/

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/279

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

When you need more leads and booking for your wedding business you may wonder if advertising makes sense for you. But where should you advertise?

Most wedding pros immediately think of WeddingWire and The Knot but those aren't your only options (and they may not be the best ones for your business. When you advertise on Google, Instagram, Facebook, or TikTok, you can meet your ideal clients where they are and generate leads with more specific targeting than you can on WeddingWire & The Knot.

Just like marketing, the world of advertising is always changing and I've invited an advertising expert to share what's working with advertising now. We also discuss why some wedding pros are seeing amazing results while others are struggling so you can make sure your advertising works well for you and you get a solid return on your investment.

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/278

Get your FREE ticket to The Stand Out & Get Booked Challenge at https://evolveyourweddingbusiness.com/challenge

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

So many wedding pros have told me this year that they're not getting enough leads or they're not getting enough good leads.

Maybe it's a weird dip from dating coming to a screeching halt during the pandemic, maybe it's the economy, maybe it's something else happening in the world.

But we can't do anything about those. What we can address, is the root cause of not getting enough good leads in any economic climate.

And it's the same root cause as SO many problems wedding pros face like...

• Ghosting
• Price shopping
• Losing perfect clients to your competitors
• Hearing things like "we went in another direction" all the time
• Feeling like you can't raise your prices
• The frustration you feel because you're doing all the things you're supposed to but not getting the leads & bookings you need
• And sooooo many other problems that plague wedding pros!

What is the root cause? Listen to this episode to find out!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/277

Get your FREE ticket to The Stand Out & Get Booked Challenge at https://evolveyourweddingbusiness.com/challenge

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

You've heard that you need to be on TikTok for your wedding business. You've heard that couples are there and it's the best platform to reach them on.

But how do you do that without adding a ton of work onto your already full plate?

None of us want to add yet another platform to the things we need to do to book weddings, I get it. That's why this episode is all about simple ways to use TikTok to book more weddings.

You'll learn ways you can market on TikTok without devoting a ton of time to it and still book weddings from it!

You don't have to make your full-time job "TikTok Marketer" to get leads and bookings from the platform.

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/276

You can get Referrals Made Easy at https://www.theweddingbusinesscollective.com/referrals-made-easy/

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Reaching your goals is not complicated, it just feels complicated when you don’t know what steps to take.

It’s great to set goals but if you’re like most people, setting them is kind of where it ends.

You set the goals. You work hard and hope you reach those goals. More often than not, you don’t reach your goals and you’re left feeling frustrated.

How many times have you set a goal for yourself and felt like you were just spinning your wheels trying to reach it?

We’re led to believe that we should set goals, work hard, and somehow we’ll magically reach them.

The truth is…it’s not enough to just have a goal, work hard, and hope for the best. And in this episode, I’m unveiling a new way to reach your wedding business goals.

You can get access to it at https://evolveyourweddingbusiness.com/goalinfo

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/275

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

You have big goals for your wedding business and they're exciting and motivating! But, if you're being honest, they can also be seriously overwhelming.

You know where you want to get to, you just don’t know HOW to get there. And you’re probably concerned about how many more hours you’re going to need to jam into your already-packed schedule to reach your goals.

Can I let you in on a little secret?

You don’t have to add even more to your already busy schedule to reach your goals. In this episode, I'm sharing the best way to reach your wedding business goals without feeling overwhelmed and burning yourself out.

You can find the show notes for this episode at https://evolveyourweddingbusiness.com/274

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

A lot of wedding professionals I talk to are stressed. They have a lot on their plate and feel pulled in a million different directions.

It’s the default operating system for wedding pros. But that doesn’t mean you have to continue to operate that way.

Everything I’ve done in the last 12 years of working with wedding pros has been about creating more ease, more freedom, and more flexibility.

I’ve made it my job to find the easy way to grow a thriving wedding business so you don’t have to feel stressed out all the time.

As part of that process, I developed my 90 Day Planning Method to make it easier for wedding pros like you to reach their goals.

Today I’m going to share exactly why this alleviates stress and isn’t just another task to do. It’s more like more like a healing potion in a video game. It makes everything else work better.

You can find the show notes for this episode at https://evolveyourweddingbusiness.com/273

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔