👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Planning on raising the prices in your wedding business? There are 7 very common mistakes wedding pros make when raising their prices that cost them sales.

When was the last time you increased your rates? I’m not here to simply tell you to raise your prices right away. Instead, I’m going to unveil the biggest mistakes wedding professionals make when increasing their rates.

Because, trust me, if you make these mistakes, you’ll pay for it.

Raising your prices can result in more bookings and more revenue or it can result in fewer bookings and feeling completely defeated. It all depends on how you do it.

What are the 7 big mistakes wedding pros make when raising their prices?

Listen to/read this new podcast episode to find out!

In this episode you'll learn:

• Why you shouldn’t raise your prices by a huge amount overnight
• Aligning your pricing with your ideal clients
• How often to evaluate your prices
• The numbers that will tell you how much to raise your price by
• What causes price increases to flop
• How your marketing and messaging is like Elle Woods making her case in court
• Why hearing “no” is actually a good sign
• The 3 things that need to align to book more weddings at a higher price
• Why you shouldn’t hide your price increase
• How to make your price increase an opportunity for your ideal clients

You can find the full show notes at https://evolveyourweddingbusiness.com/259

I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

Grab your free seat at evolveyourweddingbusiness.com/breakup

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Imagine having a virtual detective on your website. Someone who can tell you how your visitors found you, what pages they looked at, what city they live in, and how long they stayed on your website.

Imagine being able to make informed, data-backed decisions for your business. No more throwing spaghetti at the wall! Imagine knowing exactly what you need to do in order to get more inquiries and bookings and what isn’t worth your precious time.

The secret? Google Analytics.

You might think “Oh that’s just numbers and data” but when you know how to use Google Analytics, it’ll make running and growing your wedding business SO much easier. It’s a tool that can tell you exactly what to do to get more inquiries. How amazing does that sound?!

How do you do that easily without being super tech and data-focused? Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/258

I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

Grab your free seat at evolveyourweddingbusiness.com/breakup

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Should you raise your prices in your wedding business? How do you know when it's time to raise your prices?

Many wedding professionals don't raise their prices because they're afraid to rock the boat. They're afraid to mess up what they already have. And I get that!

But I want you to know that you don't have to just go off of the way you feel to make pricing decisions. So often when we go off of the way we feel in business, it leads us astray.

There are some very clear signs that show you when it's time to raise your prices. And I'm going to take you through them one by one so you know whether it's time to raise your prices or not.

What are those signs? Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/257

I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

Grab your free seat at evolveyourweddingbusiness.com/breakup

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Is your website a brochure with your services or is it an active salesperson that attracts and sells to your ideal clients for you?

Most wedding professionals treat their website like a digital brochure and that's part of the reason why they aren't booking as many weddings as they would like.

When you treat your website as a member of your sales team and use it to attract your ideal clients, qualify them, and get them to the point where they're 90% sure they want to work with you and only you, it becomes a revenue-generating powerhouse.

How do you make sure your website is attracting AND converting clients for you like this? Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/256

I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

Grab your free seat at evolveyourweddingbusiness.com/breakup

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

“I can’t wait to get to that point.”

That’s what one wedding pro said upon learning that the wedding pros on The Wedding Business Collective panel during Book More Weddings Summit were no longer working crazy 60+ hour weeks.

But here’s the thing, you shouldn’t wait until you’re “successful” to build your business around your life.

You should start making sustainability, flexibility, and freedom a priority now. Otherwise, it’ll never happen or it’ll be a huge struggle to totally restructure the time-hungry business you’ve built.

How does that work? Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/255

I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

Grab your free seat at evolveyourweddingbusiness.com/breakup

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

In today's podcast, we're going to focus on the actions you can take right now that are going to impact your next booking season and three big things that will come as a result of that.

Now is absolutely the time to focus on this because engagement season is right around the corner. And if you don't have your marketing on point, you're going to miss out.

Wedding pros that don't know how to strategically market are struggling hard right now.

And that is going to continue.

So you need to go into the 2024 booking season assuming this is going to continue. You need a strategy and a plan.

Want to know how to get that strategy & plan? Listen to this podcast episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/254

Get your FREE ticket to Book More Weddings Summit at www.bookmoreweddingssummit.com or shoot me a DM at @evolveyourweddingbusiness. Just include the word “summit” and my little Heidi bot friend will take over and get you registered.

I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

Grab your free seat at evolveyourweddingbusiness.com/breakup

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Today we're going to be talking about a question that so many frustrated wedding pros come to me with. It's the same question time and time again.

"Why am I not booking more weddings? I'm getting myself out there, but it's just not working."

I cannot tell you how many times I've heard this exact same question in the past 11 years of doing this work. So there's something I want you to know about marketing because I feel like marketing is this kind of weird black box to a lot of people.

There's only one thing that your marketing needs to do in order for you to book more weddings.

It needs to position you as the best choice for your potential client. And that's actually what creating the right marketing plan for your business does.

Want to know how to do that? Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/253

Get your FREE ticket to Book More Weddings Summit at www.bookmoreweddingssummit.com or shoot me a DM at @evolveyourweddingbusiness. Just include the word “summit” and my little Heidi bot friend will take over and get you registered.

I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

Grab your free seat at evolveyourweddingbusiness.com/breakup

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

One of the biggest frustrations wedding pros tell me about is ghosting. It's so frustrating to get excited when you get an inquiry only for that person to ghost you and maybe even decide to work with someone cheaper than you.

A lot of people seem to think that ghosting is a judgment on their prices. I’ve done a ton of research on this, and I can tell you that that is almost never the case.

The real reason you’re getting ghosted is not about your pricing. It doesn’t mean that you’re too expensive. And honestly, that’s a very rare thing anyway, because most people underprice themselves.

Want to know what the real reason you're getting ghosted is?  Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/252

Get your FREE ticket to Book More Weddings Summit at www.bookmoreweddingssummit.com or shoot me a DM at @evolveyourweddingbusiness. Just include the word “summit” and my little Heidi bot friend will take over and get you registered.

I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

Grab your free seat at evolveyourweddingbusiness.com/breakup

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Wish you could get clients without having to rely on The Knot & WeddingWire? You're not alone!

You don't have to rely on them when you control your marketing.

What I see a lot of wedding pros do is completely abdicate responsibility for their marketing by giving money to WeddingWire to The Knot and saying they're that sorted out. They don't work on their marketing, they don't make time to make sure they're marketing and that it's actually working.

They don't have a repeatable system for getting clients. It's all in somebody else's hands. And then when that doesn't work, the whole thing comes crumbling down.

Now, I'm not saying you can't ever use a third-party platform or that you can't outsource any pieces of your marketing, but you can't outsource the ownership of that as a business owner.

You have to be the one that's in control of your marketing. Want to know how?  Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/251

I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

Grab your free seat at evolveyourweddingbusiness.com/breakup

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

For the past 11 years, the #1 question I get about booking more weddings is “How?” How do I book more weddings? What exactly do I do?

It’s a question I hear non-stop and it’s why I created Book More Weddings Summit.

My expertise lies in marketing and in building a business that gives you the freedom and flexibility that you want to support your lifestyle but I’m not an expert in everything. I’m not an expert in TikTok or branding or consultations and those things matter so I’m gathering 25+ speakers to help you with them.

Not only is this going to help you with your question about how you can book more weddings, but it’s also going to get you out of your bubble because our industry can be a real echo chamber.

That’s a BIG problem because if you blend in with everyone else, couples have to make their decision on who to hire based on price.

Want to know more about how to book more weddings with your ideal clients? Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/250

I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

Grab your free seat at evolveyourweddingbusiness.com/breakup

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret