Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Thinking about running wedding ads but worried about wasting money? You’re not alone!

So many wedding pros jump into Google or Meta ads hoping for a flood of leads, only to see their budget disappear with little to show for it. The truth is, ads can work but only if you have the right strategy in place.

In this episode, I’m joined by Daniela and Whitney from Wedding Industry Ads to break down how to actually use wedding ads to get more bookings. We’re covering how to know when you’re ready for ads, the biggest mistakes that drain your budget, and how to make sure your ads attract your ideal clients (instead of price shoppers).

If you’ve been wondering if wedding ads are worth it, or how to run them profitably, this episode is for you!

Shownotes: http://evolveyourweddingbusiness.com/302

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Right now, couples are actively looking for their vendors, and if your marketing isn’t doing its job, they’re booking someone else.

If you don’t have time to focus on your marketing so it actually attracts and helps you book your ideal clients, you’re going to miss out.

Since the end of COVID, I’ve seen a clear pattern in the wedding businesses that are able to book all the weddings they want at the prices they want to charge.

What’s the difference between wedding pros who are fully booked and those still struggling?

It’s not working more hours. It’s not hustling harder. And it’s definitely not just doing more marketing.

In this episode, we’re diving into what truly separates wedding pros who get booked out from those who feel stuck—and 3 big things that come as a result.

Shownotes: http://evolveyourweddingbusiness.com/301

Get your free ticket to the Wedding Business CEO Summit: http://weddingbusinessceosummit.com/

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Why aren’t you booking more weddings?

You’re doing everything you’re supposed to do—posting on Instagram, pinning on Pinterest, maybe even blogging consistently to boost your SEO. But inquiries still feel like a trickle instead of a steady stream.

I hear this all the time from frustrated wedding pros wondering why their marketing isn’t working. The truth? It all comes down to one thing.

In this episode, I’m breaking down exactly what your marketing needs to do in order to book more weddings—and why simply getting more eyes on your business isn’t enough.

If you’re tired of feeling stuck and ready for a marketing approach that actually works instead of wasting your time, this episode is for you.

Shownotes: http://evolveyourweddingbusiness.com/300

Get your free ticket to the Wedding Business CEO Summit: http://weddingbusinessceosummit.com/

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Does it feel like your marketing has turned into a full-time job, but it’s not delivering the results you want? Maybe you’re pinning on Pinterest, posting Reels, and even considering jumping on TikTok, hoping something will stick.

Here’s the hard truth: More marketing isn’t always the answer. In fact, doing more can actually hold you back.

In today’s episode, we’re busting the myth that more is better when it comes to marketing. I’ll share how to identify what’s working, focus on your strengths, and create a plan that connects you with your dream clients—without spinning your wheels.

If you’re tired of wasting time on strategies that don’t work and ready to simplify your marketing to book more weddings, this episode is for you. Let’s dive in!

Shownotes: http://evolveyourweddingbusiness.com/299

Get your free ticket to the Wedding Business CEO Summit: http://weddingbusinessceosummit.com/

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

The wedding industry is shifting in some big ways. From the rise of authenticity to experience-focused celebrations, the trends shaping weddings in 2025 are ones you can’t afford to ignore.

In this episode, we’re diving into the key changes happening in the industry and how they impact wedding professionals. What’s driving couples to move away from traditional norms? How can you position your business to thrive in this new landscape?

We’ll cover the trends every wedding pro needs to know, why they matter, and how to use them to attract your dream clients. Whether it’s embracing bold colors, multi-day celebrations, or capturing emotionally rich moments, these insights will help you stay ahead and stand out.

If you’re ready to future-proof your business and get inspired by what’s coming next, this episode is for you!

Shownotes: https://evolveyourweddingbusiness.com/298

Get your free ticket to the Wedding Business CEO Summit: https://weddingbusinessceosummit.com/registration

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Do you ever feel like success in the wedding industry comes at the cost of your sanity? Like the only way to make it is by working longer and harder than everyone else?

If you’ve bought into this myth, you’re not alone. But I’ve got good news: It’s not true. You can escape the hustle trap, reclaim your time, and build a business that works for you—not the other way around.

In today’s episode, we’re busting the myth that hustle equals success and diving into real-life strategies to help you free up your time, reduce overwhelm, and actually book more weddings.

If you’re ready to stop spinning your wheels and start building a business and a life that works for you, this episode is for you.

Get your ticket to the Wedding Business CEO Summit at https://weddingbusinessceosummit.com/

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Why do so many wedding business goals fail before the year even gets started

It’s not because you’re unmotivated or lazy—it’s because most wedding pros skip a crucial step in the goal-setting process. Without it, even the best goals are almost guaranteed to fail.

In this episode, I’m diving into the real reason most wedding business goals fall flat and sharing exactly how you can turn that around for 2025. You’ll learn how to break big goals into actionable steps, focus on what actually moves the needle, and avoid the overwhelm that derails so many good intentions.

Plus, I’ll show you how to join me for just $1 inside The Wedding Business Collective, where you’ll get access to our live Quarterly Planning Session and create a 90-day plan that’s designed to work. (Along with a ton of bonuses that ensure your success.)

If you’re ready to stop spinning your wheels and finally make real progress, this episode is for you. Let’s dive in!

Grab the limited-time offer for $1: https://evolveyourweddingbusiness.com/plan

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/296

Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Is your website losing you leads? It’s one of the most frustrating problems wedding pros face. Potential clients land on your site, but they don’t take that next step to inquire or book. What gives?!

In this episode, I’m joined by KP and Jessie from Inkpot Creative, experts in branding and web design for creatives who want to stand out. They’re sharing the strategic changes you can make to your website, without a full overhaul, to turn visitors into leads.

From updating your portfolio to adding personality and optimizing your navigation, these are practical steps you can take right now to boost your bookings.

If you’re ready to make your website work harder for your business, tune in and discover the small but powerful tweaks that can set you up for success this booking season and beyond!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/295

Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Are you finding it hard to book the weddings you really want? In this episode, we’re diving into a simple but powerful marketing shift that will completely change the way you attract and book clients. If you're tired of feeling like your marketing isn't working or you're not standing out, this one’s for you.

I'll walk you through something I’ve seen time and time again that’s holding wedding pros back from booking more weddings. This shift is going to make your marketing easier, less frustrating, and help potential clients see the value you provide—so they can’t wait to work with you.

Curious? Tune in to hear the one thing you might be missing in your marketing that will make all the difference in booking more of your ideal clients!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/294

Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Are you feeling stuck trying to grow your wedding business or wondering how to bring in more leads and bookings? You’re not alone!

In this episode, we’re going behind the scenes with Katie Sautter, a wedding planner who has seen incredible growth in her business over the past year. From booking her first client to securing multiple weddings in just a few weeks, Katie shares her journey of learning how to market her business and create a consistent flow of leads.

We’ll talk about the struggles she faced in her first year, the lessons she learned about pricing, and how she’s strategically building relationships with venues to bring in more perfect-fit clients.

If you’ve ever wondered how to juggle a full-time job while building a successful wedding business—or how to scale when you’re just starting out—this episode is packed with practical insights and inspiration to help you do just that.

Listen to this episode to go behind the wedding business with Katie and discover actionable strategies you can apply to your own wedding business today!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/293

Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

———

I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

———
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔