You know that your reviews and testimonials are important for booking more weddings and getting couples to trust you, but did you know that is only one type of social proof?

Social proof provides evidence that what you are selling will give your clients what they want, shows them that they can trust you, and motivates them to buy. It is a powerful psychological phenomenon and you can harness it to book more weddings.

There is so much more to social proof than just getting testimonials to put on your website or racking up reviews on WeddingWire or The Knot. You can use social proof in so many fun and easy ways to book more weddings.

How exactly do you do that? Listen to this episode to find out!

You can find the show notes for this episode at https://evolveyourweddingbusiness.com/263

The FREE Stand Out & Get Booked Challenge

Stand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

Engagement season is on the horizon, couples are scouring websites, and amidst the avalanche of choices, one critical factor often seals the deal—standing out.

Join me as I reveal the hidden strategies to create that ‘Oh my God, this is the one’ moment for your clients.

Imagine captivating your ideal client before they’ve even checked your prices or packages, solely because you resonate with them in a way no one else does.

It’s not about reinventing the wheel; it’s about that magical transformation, just like in your favorite rom-com.

You can find the show notes for this episode at https://evolveyourweddingbusiness.com/262

The FREE Stand Out & Get Booked Challenge

Stand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

Want to stop getting ghosted in your wedding business?

I get it, getting ghosted is frustrating as hell and can leave you wondering what you’re supposed to do. The good news is there are some really simple things you can do that will help you stop getting ghosted and book more weddings.

In this episode, I’ll walk you through 9 common mistakes wedding professionals make that set them up to be ghosted. Address these mistakes and you’ll be on your way to a ghost-proof wedding business.

What are the 9 mistakes wedding pros make that cause ghosting and how can you finally stop getting ghosted? Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/261

The FREE Stand Out & Get Booked Challenge

Stand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

Filing and paying your taxes is a necessary part of running a wedding business but there are things you can do to reduce the amount you have to pay. And yes, it’s perfectly legal.

When I started working with my current accountant, I learned a lot about the flexibility that comes with the tax system, all of the different things that you can do to save money, and all of the really common mistakes that wedding professionals make that cost them thousands each year.

My amazing tax & financial wizard, Katelyn Magnuson, saved me over $8000 on my taxes last year and is set to save me even more this year. That’s why I knew I had to bring her on the podcast to help you save money on your taxes and make tax season stress-free for your wedding business.

How do you save money on your taxes and avoid tax season stress? Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/260

The FREE Stand Out & Get Booked Challenge

Stand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

Planning on raising the prices in your wedding business? There are 7 very common mistakes wedding pros make when raising their prices that cost them sales.

When was the last time you increased your rates? I’m not here to simply tell you to raise your prices right away. Instead, I’m going to unveil the biggest mistakes wedding professionals make when increasing their rates.

Because, trust me, if you make these mistakes, you’ll pay for it.

Raising your prices can result in more bookings and more revenue or it can result in fewer bookings and feeling completely defeated. It all depends on how you do it.

What are the 7 big mistakes wedding pros make when raising their prices?

Listen to/read this new podcast episode to find out!

In this episode you'll learn:

• Why you shouldn’t raise your prices by a huge amount overnight
• Aligning your pricing with your ideal clients
• How often to evaluate your prices
• The numbers that will tell you how much to raise your price by
• What causes price increases to flop
• How your marketing and messaging is like Elle Woods making her case in court
• Why hearing “no” is actually a good sign
• The 3 things that need to align to book more weddings at a higher price
• Why you shouldn’t hide your price increase
• How to make your price increase an opportunity for your ideal clients

You can find the full show notes at https://evolveyourweddingbusiness.com/259

The FREE Stand Out & Get Booked Challenge

Stand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

Imagine having a virtual detective on your website. Someone who can tell you how your visitors found you, what pages they looked at, what city they live in, and how long they stayed on your website.

Imagine being able to make informed, data-backed decisions for your business. No more throwing spaghetti at the wall! Imagine knowing exactly what you need to do in order to get more inquiries and bookings and what isn’t worth your precious time.

The secret? Google Analytics.

You might think “Oh that’s just numbers and data” but when you know how to use Google Analytics, it’ll make running and growing your wedding business SO much easier. It’s a tool that can tell you exactly what to do to get more inquiries. How amazing does that sound?!

How do you do that easily without being super tech and data-focused? Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/258

The FREE Stand Out & Get Booked Challenge

Stand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

Should you raise your prices in your wedding business? How do you know when it's time to raise your prices?

Many wedding professionals don't raise their prices because they're afraid to rock the boat. They're afraid to mess up what they already have. And I get that!

But I want you to know that you don't have to just go off of the way you feel to make pricing decisions. So often when we go off of the way we feel in business, it leads us astray.

There are some very clear signs that show you when it's time to raise your prices. And I'm going to take you through them one by one so you know whether it's time to raise your prices or not.

What are those signs? Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/257

The FREE Stand Out & Get Booked Challenge

Stand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

Is your website a brochure with your services or is it an active salesperson that attracts and sells to your ideal clients for you?

Most wedding professionals treat their website like a digital brochure and that's part of the reason why they aren't booking as many weddings as they would like.

When you treat your website as a member of your sales team and use it to attract your ideal clients, qualify them, and get them to the point where they're 90% sure they want to work with you and only you, it becomes a revenue-generating powerhouse.

How do you make sure your website is attracting AND converting clients for you like this? Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/256

The FREE Stand Out & Get Booked Challenge

Stand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

“I can’t wait to get to that point.”

That’s what one wedding pro said upon learning that the wedding pros on The Wedding Business Collective panel during Book More Weddings Summit were no longer working crazy 60+ hour weeks.

But here’s the thing, you shouldn’t wait until you’re “successful” to build your business around your life.

You should start making sustainability, flexibility, and freedom a priority now. Otherwise, it’ll never happen or it’ll be a huge struggle to totally restructure the time-hungry business you’ve built.

How does that work? Listen to this episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/255

The FREE Stand Out & Get Booked Challenge

Stand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

In today's podcast, we're going to focus on the actions you can take right now that are going to impact your next booking season and three big things that will come as a result of that.

Now is absolutely the time to focus on this because engagement season is right around the corner. And if you don't have your marketing on point, you're going to miss out.

Wedding pros that don't know how to strategically market are struggling hard right now.

And that is going to continue.

So you need to go into the 2024 booking season assuming this is going to continue. You need a strategy and a plan.

Want to know how to get that strategy & plan? Listen to this podcast episode to find out!

You can find the full show notes at https://evolveyourweddingbusiness.com/254

Get your FREE ticket to Book More Weddings Summit at www.bookmoreweddingssummit.com or shoot me a DM at @evolveyourweddingbusiness. Just include the word “summit” and my little Heidi bot friend will take over and get you registered.

The FREE Stand Out & Get Booked Challenge

Stand out from your competition as the top choice for your ideal clients, no matter how much you charge. Click here to get your free ticket!

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret