Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

By Heidi Thompson | Wedding Business Coach, Marketing Strategist, & ConsultantBusiness Entrepreneurship Marketing

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast episodes

May 14, 2025 Wedding PR Made Simple: How to Get Quoted, Published, and Book More Clients with Meghan Ely
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Want more credibility and dream clients without burning yourself out trying to market everywhere? Wedding PR might be exactly what you are missing.

In this episode, I am joined by Meghan Ely of OFD Consulting, one of the leading experts in wedding PR. We are diving into how wedding professionals can use media features, real wedding submissions, and expert quotes to stand out, build trust, and book more weddings.

If you have ever wondered how to get your work published, how to get quoted as an expert, or how wedding PR actually impacts your bottom line, you will not want to miss this one.
Shownotes: https://evolveyourweddingbusiness.com/312
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
51 min
May 07, 2025 Your Wedding Business Marketing Plan: Book More Weddings Without the Marketing Overwhelm
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Are you feeling overwhelmed by all the marketing tasks you're supposed to be doing in your wedding business? You're not alone. Most wedding pros are trying to post on social media, blog, send emails, run ads, optimize for SEO, and network, without a clear plan tying it all together.
In this episode, we’re going to fix that.
I’m walking you through how to create a wedding business marketing plan that actually works for you. One that helps you book more of your ideal clients without spending all your time trying to keep up with random marketing tasks. If you're tired of scrambling and want to finally get strategic, this episode is for you.
You'll learn how to simplify your marketing, stop wasting time on tactics that don't move the needle, and build a marketing plan that gets real results without burning you out.
If you're ready to take control of your wedding business marketing plan and finally get consistent bookings, tune in now.
Shownotes: https://evolveyourweddingbusiness.com/311
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
24 min
April 30, 2025 From Limiting Beliefs to Luxury Wedding Bookings with Aislinn McKenna
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Are you dreaming of booking more luxury weddings but feel stuck at your current level?
You are not alone. A lot of wedding pros want to break into the luxury market but feel like it is out of reach because of mindset blocks they do not even realize they have.
In this episode, I am joined by Aislinn McKenna, a wedding photographer who made the leap from struggling with limiting beliefs to confidently booking luxury wedding clients she loves working with. We are digging into how your mindset impacts the level of clients you attract, the shifts that helped Aislinn book higher-end weddings, and what it really takes to elevate your brand without working around the clock.
If you have ever wondered how to make luxury wedding bookings a reality for your business, this is an episode you do not want to miss. Tune in and find out what could be standing between you and the clients you have been dreaming of.
Shownotes: https://evolveyourweddingbusiness.com/310
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
58 min
April 23, 2025 5 Wedding Pros Share Exactly What Helped Them Book More Weddings & Raise Their Prices
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Why is booking more weddings so hard right now?

I hear this question all the time from frustrated wedding pros. You’re showing up, doing the marketing, and still not seeing the results you want. It’s exhausting.

In this episode, I brought together five incredible wedding pros who have been where you are. They’ve felt stuck, burned out, and unsure of how to move forward. But they turned things around and they’re sharing exactly how they did it.

You’ll hear how they went from getting ghosted to getting booked, what helped them raise their prices with confidence, and how they finally started attracting clients who truly valued their work.

If you’re tired of spinning your wheels and ready to hear what’s actually working for other wedding professionals right now, this episode is for you. Tune in and get inspired by what’s possible.
Shownotes: https://evolveyourweddingbusiness.com/309
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
1 hr 11 min
April 16, 2025 What’s Actually Working In Wedding Advertising To Book More Clients With Mark Chapman
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Frustrated with ads that don't turn into bookings? You're not alone. A lot of wedding pros test the waters with Google, Meta, or TikTok ads, only to feel like they're throwing money into a black hole.
But the truth is, ads aren’t the problem. Bad strategy is.
In this episode, I’m joined by ad expert Mark Chapman to break down what’s actually working in wedding vendor advertising right now. From new targeting options to big platform changes to the surprising power of short-form video, Mark shares exactly what’s getting results and what’s wasting your budget.
If you’ve been wondering whether to invest in ads or how to make the most of your ad spend, this episode will give you clarity, real examples, and plenty of actionable tips you can use.
Shownotes: https://evolveyourweddingbusiness.com/308
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
52 min
April 09, 2025 Is Your Wedding Inquiry Process Driving Clients Away?
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Are you making it harder than it needs to be for couples to book you?
If your wedding inquiry process is just a contact form and a “let’s hop on a call” reply, you might be pushing great clients away without even realizing it. I recently experienced this myself while looking for a new bookkeeper. I was ready to hire someone, but the process I was met with- no pricing, no service info, and just endless requests to schedule calls- left me overwhelmed and frustrated. It reminded me exactly of what engaged couples face when they inquire with multiple wedding vendors.
In this episode, we’re diving into what your wedding inquiry process might be missing and how you can make it easier for potential clients to say yes. I’ll walk you through what I wish had been available to me, and how you can apply those same lessons to create a more effective, conversion-focused experience for your own leads.
If you’ve ever wondered why inquiries ghost you or why you're not getting bookings from people who seemed interested, this episode will show you how to fix it.
Tune in now to find out if your wedding inquiry process is helping or hurting your bookings.
Shownotes: https://evolveyourweddingbusiness.com/307
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
15 min
April 02, 2025 The New Rules of Booking Weddings: What Couples Want From Vendors Now With Adrienna McDermott
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Are you struggling with booking weddings and wondering what today’s couples actually want from their vendors? You’re not alone. A lot has changed in how couples choose who to work with, and if your wedding marketing hasn’t kept up, it’s easy to feel stuck.
In this episode, I’m joined by wedding planner and brand strategist Adrienna McDermott, and we’re breaking down what’s working right now when it comes to booking weddings. We talk about how couples are finding vendors, what makes them trust and book someone, and what turns them off completely.
If you’re tired of pouring energy into your wedding vendor marketing and still hearing crickets, this episode will give you the insights you need to shift your approach and start booking more of the right clients. Tune in to find out what couples are actually looking for and how to stand out from the sea of other wedding pros.
Shownotes: https://evolveyourweddingbusiness.com/306
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
55 min
March 26, 2025 Are You Wasting Time on the Wrong Marketing? Wedding Vendor Marketing That Works
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Are you wasting time on the wrong marketing? If you feel like you're doing all the things, posting on social media, blogging, networking, running ads, but you're still not booking as many weddings as you’d like, this episode is for you.

I see so many wedding professionals pouring time and energy into marketing that isn’t actually bringing in bookings. And I get it. It’s easy to assume that because someone else is doing something, you should be doing it too.

But if you’re spending hours on marketing that isn’t working for you, that’s time you could be using to improve the strategies that do bring in your ideal clients.

So today, we’re going to break down how to figure out what’s working, what’s not, and how to focus on the marketing that actually books weddings. If you’ve been feeling frustrated or overwhelmed, my goal is to give you clarity so you can stop spinning your wheels and start making your marketing work for you.

Shownotes: https://evolveyourweddingbusiness.com/305
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
15 min
March 19, 2025 Wedding Pros: How to Generate Evergreen Leads & Book More Weddings With Dana Johnson
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Why Aren’t More Wedding Pros Using Pinterest to Get Consistent Leads?
If you’re tired of the constant hustle for new leads and bookings, you’re not alone. Social media algorithms are unpredictable, and relying solely on Instagram or Facebook can leave you feeling stuck in an endless cycle of content creation. But what if there was a way to generate evergreen leads—ones that keep coming in, even when you're not actively posting?
In this episode, I’m joined by Dana Johnson, a Pinterest expert who helps wedding pros turn Pinterest into a lead-generating machine. We’re diving into how to use Pinterest strategically, what types of content actually drive inquiries, and how to book more weddings without constantly chasing new leads.
If you’ve ever wondered how to make Pinterest work for your wedding business—or if you’re sitting on a goldmine of past work that could be bringing in ideal clients—this episode is for you.
🎧 Tune in now and learn how to create a Pinterest strategy that works on autopilot!
Shownotes: https://evolveyourweddingbusiness.com/304
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
53 min
March 12, 2025 Are You Marketing Your Wedding Business Like a Sleazy Pickup Artist?
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Why does marketing your wedding business feel so frustrating?

If you’ve ever felt like you’re chasing leads, constantly trying to “convince” couples to book you, or just not getting the response you want, there’s a good chance your marketing might be giving off sleazy pickup artist vibes—without you even realizing it.

In this episode, we’re breaking down why some wedding pros struggle to attract the right clients and how small shifts in your approach can make marketing feel effortless instead of pushy. You’ll learn how to make couples excited to work with you instead of making them feel like they’re being sold to.

If you want to attract more of your ideal couples without feeling like you’re begging for bookings, this episode is for you.
Shownotes: http://evolveyourweddingbusiness.com/303
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
13 min

About Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

From the publisher's feed

As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find…

you.

Whether you love or hate the constant hustle, I've got news for you...there's a better, more sustainable way to get more wedding clients and book more weddings without burning out.

This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, & (finally) get your questions about growing a profitable wedding business answered!

We'll cover questions like:

Getting More Clients:

How do I get more wedding inquiries from my ideal clients?
How do I book more weddings as a photographer? As a planner? At my venue?
How do I turn wedding inquiries into booked clients?

Marketing Strategy & Channels:

How do I market my wedding planning business to stand out?
Should I focus on Instagram, Pinterest, Google, or paid advertising?
Is it worth it to advertise on The Knot and WeddingWire?
What wedding planner marketing and event planner marketing strategies actually work?

Sustainable Growth:

How do I market my wedding business on a budget?
How do I know if my wedding marketing strategy is working?
Can I build a successful business without being on social media 24/7 or working 60+ hour weeks?

After helping tens of thousands of wedding professionals around the world build sustainable wedding businesses, wedding business coach Heidi Thompson knows exactly what it takes to attract dream clients without the overwhelm.

Through Evolve Your Wedding Business, she's on a mission to help wedding vendors create marketing strategies that work without working 60+ hour weeks. Heidi consistently makes wedding business marketing approachable and exciting!

With a mix of solo episodes and guest interviews with successful wedding vendors and wedding marketing experts, you'll hear exactly how to grow your wedding business whether you're a wedding planner, DJ, officiant, florist, venue owner, or any other type of wedding vendor so you can spend less time chasing clients and more time doing the work you love.

Ready to take your wedding business to the next level? Press play and visit evolveyourweddingbusiness.com/podcast for show notes, guest info, and even more free resources to grow your wedding business! 🎧