👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

How do you showcase your personality in your wedding business without feeling unprofessional? In this episode, I’m joined by Andrea Shah, a website copywriter for wedding pros, to tackle that exact question.

We dive into why showing off your personality is key to building trust and connection with potential clients—especially Millennials and Gen Z couples who are all about personal connections with their vendors.

Andrea shares practical strategies that help you highlight your unique self in a way that feels authentic and resonates with your ideal clients. We’ll talk about balancing personal stories without oversharing, using humor and storytelling, and making your “About” page work harder to attract the right couples.

We also break down some common misconceptions around professionalism and why being yourself doesn’t mean you have to be stiff or formal.

You’ll learn how to use your voice, your quirks, and even pop culture references to stand out in a crowded market. If you want to attract the right clients by simply being yourself, this episode is for you!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/289

Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

Grab your free seat at evolveyourweddingbusiness.com/breakup

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Why is booking more weddings so hard right now?

I hear this question all the time from frustrated wedding professionals. You’re posting on social media, and doing the work, but it still feels like inquiries are trickling in. What gives?

The truth is, social media and SEO aren’t the fastest ways to book weddings when you need results now. There are quicker paths to getting those inquiries rolling in—and it doesn’t involve overhauling your entire marketing strategy.

In this episode, I’m breaking down the fastest ways to book more weddings by focusing on strategies that work today. If you're ready to stop spinning your wheels and start filling up your calendar with ideal clients, tune in now to learn how!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/288

Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

Grab your free seat at evolveyourweddingbusiness.com/breakup

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

The wedding industry is so focused on referrals and relationships but how do you build and foster relationships with vendors without feeling awkward or pushy?

In this episode, I'm joined by Carin Hunt, a sales and marketing expert who will share her insights on how to strategically foster these relationships. We'll dive into practical strategies that make networking feel natural and effective, from simple conversation starters to setting clear goals that help you connect with the right people.

Carin and I also discuss the importance of following up, staying top of mind, and creating meaningful collaborations with vendors that go beyond self-promotion.

If you've ever struggled with what you're supposed to do at networking events or wondered how to make your connections more impactful, this episode is for you.

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/287

Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

Grab your free seat at evolveyourweddingbusiness.com/breakup

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

The actions you take right now (and the actions you don’t take) will directly impact the success of your 2025 and 2026 booking seasons.

Now is absolutely the time to focus on this because engagement season is right around the corner. And if you don’t have your marketing on point, you’re going to miss out.

Wedding pros who don’t know how to strategically market are struggling HARD right now.

And that is going to continue.

So you need to go into the 2025 engagement season assuming this is going to continue. You need a strategy and a plan.

Want to know how to get that strategy & plan? Listen to this episode to find out!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/286

Get your FREE ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/

I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

Grab your free seat at evolveyourweddingbusiness.com/breakup

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

So many frustrated wedding professionals come to me with the same question time and time again: “Why am I not booking more weddings? I’m getting myself out there, but it’s just not working.”

I cannot tell you how many times I’ve heard this exact same question in the past 12 years of doing this work. So there’s something I want you to know about marketing because I feel like marketing is this kind of weird mystery to a lot of people.

There’s only one thing that your marketing needs to do for you to book more weddings.

It needs to position you as the best choice for your potential client. And that’s actually what creating the right marketing plan for your business does while saving you a ton of time and overwhelm.

Want to know how to do that? Listen to this episode to find out!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/285

Get your FREE ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/

I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

Grab your free seat at evolveyourweddingbusiness.com/breakup

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Are you struggling with fewer leads and bookings in your wedding business?

Are you getting ghosted? You’re not alone!

Many wedding pros are facing this challenge right now. In this episode, we're diving into why you're getting ghosted by potential clients and, more importantly, how you can stop it from happening.

One of the biggest frustrations wedding pros share with me is getting ghosted. It’s so disappointing to get excited about an inquiry only for that person to disappear, often leading you to think it’s because of your pricing.

But here’s the thing – ghosting is rarely about your prices. Most people underprice themselves, and the real reason you’re getting ghosted has nothing to do with being too expensive. The real issue is that you’re not standing out from others who offer the same services.

You might think you're standing out but you're probably not. If you’re ready to stand out so you can book more weddings and get ghosted less often, this episode is for you.

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/284

Get your FREE ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/

I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

Grab your free seat at evolveyourweddingbusiness.com/breakup

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Tired of paying The Knot and WeddingWire for leads that don't convert? You're not alone! Many wedding pros are facing this challenge right now and you can get wedding clients without paying them thousands each year.

I'll share the mistakes I see wedding pros make with this and what you can do to attract and book your ideal clients without relying on The Knot, WeddingWire, or any other third-party platform. You don't have to rely on them if you don't want to and they're not a good fit for every business.

If you're ready to attract more of your ideal clients and book them reliably and consistently, this episode is for you.

Get your FREE ticket to Book More Weddings Summit at https://bookmoreweddingssummit.com/

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/283

Book more weddings with your ideal clients and build freedom & flexibility into your business in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

Grab your free seat at evolveyourweddingbusiness.com/breakup

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Are you struggling with fewer leads and bookings in your wedding business? You're not alone! Many wedding pros are facing this challenge right now.

In this episode, we're diving into why this happens and, more importantly, how you can break through this plateau.

With 12 years of experience in helping wedding professionals market and grow their businesses, I'll share what I've noticed and what you can do to attract and book your ideal clients. Plus, I'll introduce you to a free way to get access to 34 innovative ways to overcome this booking slump.

If you're ready to adapt and find new ways to grow your business, this episode is for you. Tune in and discover how to turn things around and start booking more weddings again!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/282

Book more weddings with your ideal clients and build freedom & flexibility into your business in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

Grab your free seat at evolveyourweddingbusiness.com/breakup

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Ever wondered why your wedding business isn’t converting inquiries into bookings? Or website visitors into inquiries?

We’re breaking down some crucial insights with the help of Emily Foster, a seasoned brand and website designer who recently planned her own wedding and noticed a LOT of common problems vendors are making that cost them bookings.

Because Emily approached researching vendors with her experience as a website/brand designer and a bride, she shares practical strategies for enhancing client experiences with better branding and web design so you don’t scare off couples before they even inquire.

Making some simple changes to ensure you aren’t making these common mistakes is going to get you more bookings because it’ll make it easier to hire and work with you. Those changes can be enough to easily scoop up the bookings your competitors miss out on.

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/281

Book more weddings with your ideal clients and build freedom & flexibility into your business in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

Grab your free seat at evolveyourweddingbusiness.com/breakup

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

Ready to unlock the secrets to stress-free wedding marketing? In this episode, I'll introduce you to the "Lazy Girl's Guide to Wedding Marketing." This no-nonsense approach is all about getting more out of your marketing while doing less.

We'll dive into a revolutionary approach that simplifies your marketing without sacrificing results. In fact, this lazy approach will get you BETTER results! You'll also hear real-life success stories from wedding pros who have transformed their businesses with these strategies.

Discover how taking the lazy girl approach can help you raise your prices, attract your ideal clients, and keep overwhelm at bay. Don't miss this chance to simplify your marketing and boost your business!

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/280

Embrace the lazy girl marketing philosophy in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

Grab your free seat at evolveyourweddingbusiness.com/breakup

***
Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings.

It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

🎧 Listen for free now: evolveyourweddingbusiness.com/secret