In today’s episode of the Live UNREAL w/Glover U Podcast, Jeff is joined on stage by top agents Michael Kaim, Amanda Pohlman, Tommy Choi, and Rob Foglia. Each of our panelists shares specific tactics they are using to generate listings, especially from their databases. They talk about what they implemented into their businesses in order to shift from focusing on prospecting to building a database.  Whether you’re a new agent, a solo agent, or an established team leader, our panelists will provide simple ways to add value to your marketplace and build relationships that are so strong that they generate hundreds of listings. You’ll also find out: 

How to turn old expireds into fresh, ready-to-list leads 

The key to turning strangers into a source of referrals

How to create listing presentations that blow your competitors out of the water

 

Key Points 

Most people shy away from expireds because they are afraid of the rejection that comes with calling people. Old expireds don’t have the same amount of rejection as something that came off the market yesterday. The sellers aren’t hearing from as many agents, so it’s the perfect lead source if you’re afraid of rejection. 

You don’t need to have hundreds of attendees to have a successful client event. Even with 20 people, you can have a ton of fun, and you can use photography and social media posts to show that it was a great time.

When you’re building a connection with new people, think of it as an ATM, where you can either add value to the person (deposit) or ask them for something (withdraw). If you want to build a strong relationship with people, the ratio should be 3 deposits for 1 withdrawal. You want to make an impression, add value, and become memorable before you ask for anything.