Luxe & Legacy Podcast

Marketing That Magnetizes

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What You’ll Learn in This Episode:

  • Amber’s nine Instagram strategies for booking luxury clients, including curation, behind-the-scenes storytelling, carousel formulas, and creating “saveable” content.
  • Why captions and covers matter just as much as your imagery, and how to write words that connect with emotion.
  • Marie’s SEO and blogging roadmap—how to use keyword research to attract clients who are already searching for what you offer.
  • Practical tools for keyword research, including Ubersuggest.
  • How to repurpose one blog post across Instagram, email, Pinterest, and more.
  • Why styled shoots are the foundation of a strong brand—and how they fuel both creativity and marketing strategy.
  • Outsourcing tips: how hiring a VA through The Virtual Savvy or similar platforms can free up your energy for the work you love.
  • Using ChatGPT as a brainstorming tool for styled shoot concepts and blog outlines.

    • Action Step for This Week:

    Plan one styled shoot that reflects your dream client’s aesthetic. From that single session, create:

    • One reel
    • One carousel post
    • Multiple Instagram stories
    • One blog post

      • Repurpose with intention and let your marketing start compounding over time.

      Connect with the Hosts

      We’d love to connect with you and continue the conversation:

      Amber Courtney — Light Livin Photography

      Website: https://lightlivinphotography.com/education-page

      Instagram: https://www.instagram.com/light_livin_photography/

      Marie Elizabeth — Marie Elizabeth Photography

      Website: https://marie-elizabethphotography.com/photography-mentoring

      Instagram: https://www.instagram.com/marie.elizabeth.photo/

      ...more
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      Luxe & Legacy PodcastBy Marie Elizabeth and Amber Courtney
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