We don’t often think about marketing as something that changes the world, but it is. Whether it’s through amazing products, or by creating an inclusive environment for minorities to have their voices heard, marketing is a powerful place to be. We are helping to shape the world view.  Today, the CMO of National Instruments,  Ana Villegas joins us to talk about how she was able to come to a new country and climb the ranks of amazing brands like Dell and National Instruments by using her superpower: belief in herself.

Tune in to learn:

• How Ana responds to the Lighting Round (00:00)
• Why you should believe you’re already an expert (22:19)
• How to pivot when faced with the unexpected (25:41)
• What a rebrand looks like for an established company (29:41)
• Why shifting to a consumer-based perspective is best (36:55)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

As marketers it’s hard to know what’s going on right now, much less what’s going to happen in the next 5-10 years. Luckily, we have a great guest on to help us get a glimpse at what’s to come: Don Mcquire, the CMO at Qualcomm. If you don’t know this company, they are behind everything tech happening in the world. They are looking at what’s coming with 5g, and even what 6g is going to look like. Their tech is in helicopters on Mars, and they are developing future cities that will make the customer experience flawless. 

Tune in to learn:

• How Qualcomm is Meeting Customer Demand (00:00)
• The Ways 5G is changing the world (11:23)
• What Smart Cities Will Look Like (19:34)
• Marketing in the Metaverse (43:30)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Making a shift from an established agency like Ogilvy PR with over 10,000 employees to leading a skeleton team at the fastest growing food brand isn’t an easy thing to do. Learning to scale a team while finding new ways to educate your target consumer in a fun way isn’t an easy task. Today we’re going to hear from Stuart Smith, the CMO of Caulipower. We’ll hear about his marketing journey where he educated people about a new type of product, and leaned into influencer marketing with incredible talent like Dan Levy.

Tune in to learn:

• How Caulipower is Meeting the Rising Demands of Customer Experience (01:26)
• Where Stuart Worked Before Caulipower (8:54)
• How Their Team Stays Connected in this Virtual World (14:57)
• Stuart’s Take on Current Events (24:23)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Red Bull and GoPro are names we've all heard of, but their approach to marketing is anything but typical. High-energy, extreme sports campaigns have made these products household names and broke the advertising mold. With us today is Paul Crandell, one of the marketing legends behind this explosive growth. 

Tune in to learn:

• About Paul’s First Jobs (00:00)
• How Red Bull Thinks About Campaigns (07:39)
• His Transition to GoPro (12:43)
• How Much Work Went into Redbull (18:26)
• Paul’s Favorite Fail Story (23:39)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Communication between departments isn’t always easy. We often find ourselves buried in our own work, and so focused on our deadlines we forget to check in with others. If you really want to stand out, have a real conversation with everyone. Sales teams, customers, everyone who has a part in the success of the company and see what feedback they have. 
 

For today’s episode, we are joined by David Malmborg - the Vice President of Nivati. Their company has gone through an amazing pivot. They started working for businesses bringing in massage therapists to physically help people in companies. When the pandemic hit, their services essentially became taboo. With smart thinking, and a lot of tips you will learn about in this episode, they were able to pivot to mental health and virtual services. Now they’re not only surviving, but they are thriving in this B2B ecosystem. 

Tune in to learn:

• How David Responds to the Lightning Round (00:00)
• Nivati’s HUGE Pivot Because of the Pandemic (07:23)
• How They get Their Sales and Marketing Teams to Align (15:54)
• David’s Thoughts on Current  Events (22:16)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Steve Robinson had been at four different jobs in eight years. So when he joined Chick-fil-A in 1981, he was surprised to find a different culture than any other fast food restaurant in America. On this episode of Marketing Trends, Steve talks about brand loyalty, how they rank-order innovation to put people first, and why his aim will always be to grow bigger, not better. 

Tune in to learn:

• How the culture of Chick-fil-A was a “paradigm buster” (6:14) 
• How a ‘brand experience over profit’ mindset is a game-changer (12:45) 
• Why Chick-fil-A employees aren’t going anywhere (15:00)
• Why simplicity is key (18:50)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In a world of saturated online channels, marketing professionals have their work cut out for them. Grand Duncan of Voximpant – a versatile cloud platform that enables businesses to bring their interactions to the next level – is here to talk about how IVR is helpful for growing and scaling a business, why you should prioritize communication over infrastructure, and why international expansion is not as impossible as it sometimes sounds. 

Tune in to learn:

• How IVR can help with growing and scaling (8:45)  
• What the next iteration of low-code tech can mean for you (11:00) 
• How to stand out in a tech-saturated world (15:00) t
• How to link goals between marketing and sales (20:00)
• Why international marking is not as impossible as it sounds (27:00) 

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Have you really introduced your company to the world, or are you too caught up in finding out who the customer is? Make your company known, and the leads will come to you. 

Today we are going to hear from the head of growth at Lemlist, Vuk Vukosavljevic. He’s helped their company grow by leaps and bounds, and was the first full time employee they ever brought on. His knowledge of marketing was amazing, it’s clearly an obsession of his. He even got me rethinking the importance of data that we are all worried about losing due to privacy issues and realizing there’s better ways to reach people. 

Download this episode now to learn what the world really wants from your company.

Tune in to learn:

• The Growth Circle of Love (00:00)
• When and How Vuk Joined Lemlist (5:24)
• How They Structure Their Teams (10:44)
• Ways Their Marketing Has Changed (20:16)
• Vuk’s Opinion on Current Events (24:03)

Mentions:

• Lemlist https://www.lemlist.com/
• $0 to $10,000,000 in ARR bootstrapped - how to achieve the impossible? https://blog.lempire.com/0-to-10m-in-arr-bootstrapped/
• Lemverse https://app.lemverse.com/

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Michelle Van Slyke likes to be the one you call when things are broken. From Ford to Mercedes to The UPS Store, she’s got a knack for reinvigorating stalled-brands. Now, as the SVP of Marketing & Sales at The UPS Store, she’s tackling a different series of challenges, and she’s here to talk about it all: using data to listen better, tackling the franchise problem, and how she really feels about the Coinbase Superbowl QR campaign. 

Tune in to learn:

• How a managerial perspective can help with marketing problems (14:00)
• Why data can help with shifting perspective (17:00)
• Reinvigorating a national brand (19:00)
• Why to expect pushback when bringing in new ideas (20:00)
• The value of transferring skill sets (22:00)
• How sometimes a broken place is the best starting point (24:00)
• What it looks like to create a national marketing plan (25:00)
• How to listen to the best advice (30:00)
• Why it’s crucial to own your mistakes (35:00)
• What Blue Horizons is doing for The UPS Store (38:00)
• How to Create a Team Culture (44:00)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Culture is changing much faster than corporations can keep up with. But in the end, there’s one thing that doesn’t change - and that’s trying to get your message to individuals. Focusing on a smaller group of people, or even trying to speak one to one is still the most powerful way to market - and that’s something that’s getting easier to scale.

Tune in to learn:

• What Nick is Learning About Now (08:15)
• How to Tell the Story of Purpose (13:27)
• How DEI informs Design (15:27)
• Ways to Work Together in Your Organization (19:51)
• Nick’s Take on Current Events (30:21)

Mentions:

• https://www.fjordnet.com/

Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.