With Netflix reportedly expecting to lose subscribers for the second quarter in a row, is the oversaturated streaming market finally doomed? Not according to Navdeep Saini, the Co-Founder and CEO of DistroScale, Inc. Listen to learn how the company is giving publishers back the power by providing video as a service, and why audiences should be excited about the future of media.

Tune in to learn:

• When did Navdeep’s entrepreneurial aspirations begin? (3:30) 
• DistroScale’s services and Navdeep’s role as Co-Founder and CEO (7:07) 
• Ad-supported streaming and its future (12:00)
• The Netflix dip and its impact on streaming services (24:47)

Mentions:

• “Navdeep Saini. DistroTV.” (“Up Next with Gabriella Mirabelli” podcast)
• “The Netflix Bubble Is Finally Bursting” (“The Atlantic” article)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

For business leaders, what's the right balance between competing and caring? Grant Johnson, the Chief Marketing Officer at the expense management company Emburse, claims that a “human connection” remains crucial for success. Tune in for some valuable marketing insights from Grant about leadership, empathy, and “humanizing work.”

Tune in to learn:

• How much should you rely on metrics? (6:50) 
• Grant’s journey into marketing (11:15) 
• Grant’s advice on how to scale (20:50)

Mentions:

• “The Five C’s of Marketing with Emburse’s Grant Johnson”: on the Marketing Today podcast.
• Grant’s Company Bio on the Emburse Leadership Page

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for  The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Data is not going away, nor are users’ demands for privacy. Daniel Barber, CEO & Co-Founder of DataGrail, explains how businesses must understand the personal data they hold and then strive to be transparent to necessary parties. Learn more about how Daniel prepared for success by studying business potholes.

Tune in to learn:

• What marketing trends to watch (2:00)
• The power in making small changes over time (17:30)
• How many businesses are enacting worldwide privacy standards (22:15)

Mentions:

• “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for  The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

As new tech continues to change the world at a rapid pace, how are marketing professionals adapting? Arun Cavale – the Chief Marketing Officer at IBM Consulting, Asia Pacific – sheds light on how marketers must evolve. Arun also shares how his career began in engineering, but now he explains how marketers must build their strategies and careers during a time of rapid technological advancement.

Tune in to learn:

• Trends and tech to bet on for the future (7:50)
• How marketing has evolved toward ABM (12:50)
• How to balance velocity with value (16:15)
• Common marketing mistakes (20:30)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What’s the most effective way a marketing team can help its company grow? The answer may be simpler than you think. Roy Ritthaler, the Chief Product and Marketing Officer at Flexera, talks about his first eight months at the IT solutions company and why getting back to the basics is essential for growth. Tune in to learn how to take your marketing team to the next level!

Tune in to learn:

• What’s the goal of a CMO in their first 90 days? (6:45)
• The importance of a getting back to the basics (16:50)
• The agile approach to marketing (35:30)
• Flexera’s culture of “candor” (46:50)

Mention:

• “Following the Money With Jim Ryan, President and CEO of Flexera”

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Is marketing both art and science? If so, will that still be the case in the future? Monica Ho, the Chief Marketing Officer of SOCi, has the answer to these marketing questions and more. SOCI supports the marketing efforts of businesses with multiple locations. Therefore, Monica offers a wide-ranging perspective on the current marketing landscape and what moves to pay attention to. Listen to learn what’s marketing smoke and what could become marketing fire.

Tune in to learn:

• How did Monica get interested in marketing? (12:00)
• What does SOCI do? (14:00)
• What trends in social media does Monica find most compelling? (29:56)
• What does Monica look for when she hires? (36:25)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Actionable insights are valuable all across a company, including for marketers. But effective content creation strategies that really cut through to the audience are also of tremendous value. Eric Williamson, the Chief Marketing Officer of CallMiner, discusses how CallMiner uses AI to help companies get actionable insights concerning their call centers. He also talks about how to sharpen your content creation strategy and how B2B marketers can learn a lot from B2C marketers.

Tune in to learn:

• How does Eric think marketing and sales can be better aligned? (20:00) 
• What MarTech platforms does CallMiner lean on? (25:00) 
• What kind of experimentation and testing is working? (32:00)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

The economy has evolved, and the marketing playbooks we’ve all relied on for decades are on their way out the door. It’s time for a new playbook that takes the last several years of constant disruptions into account. Michael Hayes, Chief Growth Officer and Client Officer for the Goodway Group, shares his take on what he considers a “New Economy,” what key disruptions and challenges face marketers today, and what he envisions for the marketing playbook of the future.

Tune in to learn:

• What is the “New Economy,” and what disruptions have led to its emergence? (3:30)
• What marketers need to consider in writing the marketing playbook of the future, including how metric measurement is changing (18:50)
• Why a key challenge facing companies today is brand building (24:30)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Businesses and organizations aim to gain insights. The challenge is in attaining them productively and ethically. Kumar Doshi, Senior Vice President of Marketing at Cint, describes that the company maintains an ethical practice concerning obtaining first-party data because it is gleaned from surveys where participants opt in to provide their information. Kumar also talks about the lessons he’s learned by going through acquisitions and explains how Lucid, the previous company he worked for, has recently been acquired by Cint.

Tune in to learn:

• Why keeping an open mind is vital during mergers and acquisitions (10:52) 
• What does an ethical approach to gathering data look like? (13:15) 
• What are the new consumer trends to be on the lookout for? (18:00)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Augmented reality is becoming a very real reality for marketers in every industry. So what do you need to know to successfully play in this space of “spatial storytelling,” as today’s guest likes to call it? Caspar Thykier, Co-Founder and CEO of Zappar, shares his tips and tricks, including how to create experiences worth remembering and what to keep in mind when incorporating AR into your strategy.

Tune in to learn:

• The different use cases for augmented reality (18:00)
• What are the limitations of AR and what questions should brands ask before implementing the technology? (25:30)
• Metrics that matter: How to measure the success of your AR campaign (27:00)
• AR vs VR, including an early look at the ZapBox (29:00)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.