Are some marketers losing sight of their department’s primary function? Mariana Prado Cogan, the CMO at the revenue operations and intelligence platform People.ai, suggests that leaders in the field bring the focus “back to the people.” Mariana joins us to explain what CMOs need to prioritize to maximize their tenure and connect with customers. She also recounts her formative years in Mexico City and Japan, and how both cultures have influenced her personal and professional outlook.

Tune in to learn:

• About Mariana’s unique upbringing in Mexico City (7:32) 
•  The biggest challenge of being a CMO (21:20)
• About the importance of inclusivity and what Mariana calls “sponsorship” (26:55) 
• Why some companies struggle to integrate new technologies (34:02)

Mentions:

• “Becoming A Quota-Carrying Leader May Extend Your Tenure As CMO” (Forbes article by Mariana Prado Cogan)
• Teresa Barreira, CMO, Publicis Sapient
• “How to (Re)Brand: Pivoting from Product to Consumer with CMO Ana Villegas”
• “Today’s Enterprises Have A Complexity Problem: Their Profits, Productivity And Security Depend On Solving It” (Forbes article by Ev Kontsevoy)
• “Why AI Customer Journeys Need More Friction” (Harvard Business Review article by Renée Richardson Gosline)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What is the true value of a tight-knit work environment? Paul Stoddart, the CMO of Customer Success and Growth at Salesforce, joins us to discuss his first six months at the CRM software provider. Paul shares why the company’s “family” culture and hyperfocus on customer experience contribute to its overall success.

Tune in to learn:

• About Paul’s first six months at Salesforce (5:35) 
• About the culture of “ohana” at Salesforce (8:50) 
• Salesforce’s approach to messaging (25:20) 
• Paul’s perspective on Web3 (32:50)

Mentions:

• “Paul Stoddart, CMO of Epicor, Emphasizes Developing Meaningful Relationships with Peers and Consumers alike as the Key to Maximizing Effectiveness in Marketing”

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

How does one go from being a young marketing coordinator at a company to spearheading its international marketing campaigns as CMO? Susan Vitale, the Chief Marketing Officer at the talent acquisitions company iCIMS, joins us to discuss her unique 17-year marketing journey there. She shares how her early days at iCIMS helped prepare her for the CMO role and offers valuable advice on overcoming self-doubt when stepping into a new position.

Tune in to learn:

• About Susan’s journey from marketing coordinator to CMO at iCIMS (5:00) 
• About what it’s like to have a global marketing directive at iCIMS (18:30) 
• About the importance of experimentation in marketing (23:10)

Mentions:

• “Freakonomics”  by Steven D. Levitt and Stephen J. Dubner
• “Women's History Month | An Interview with iCIMS CMO, Susan Vitale”

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In the relationship between people and technology, which side is really transforming the other? It is a question that Jordan Rost, Head of Ad Marketing at the streaming provider Roku, Inc., has been exploring throughout his career. Tune in to hear Jordan’s thoughts on how marketers are adapting to new technologies in the TV space and why some traditional TV advertising practices have remained relevant during the streaming revolution.

Tune in to learn:

• Jordan’s thoughts on the modern day marketing leader (06:10) 
• How TV marketing has adapted to the streaming world (10:40)
• Jordan’s take on the state of marketing and advertising (25:20) 
• What is the future of TV (41:45)

Mentions:

• “WPP partners with Epic Games to boost metaverse offering” (Marketing Dive article, 05/05/22)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

When a CMO joins a well-established company, how can they effectively gain the confidence of the other executives? Siddharth Taparia, the Global Chief Marketing Officer at the real estate services company JLL, boils the answer down to just a few crucial components. Tune in to hear his take on why building trust as a marketing leader requires a careful balance of both humility and assertiveness.

Tune in to learn:

• How did Siddharth cultivate a culture of collaboration with his team? (10:40)
• How Siddharth builds trust with the other executives (18:40) 
• Siddharth’s thoughts on the resurgence of office and retail (30:40)

Mentions:

•  “CMOs ‘sanguine’ in face of inflation, global turmoil as budgets recover”

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Memorializing a lost loved one is a longstanding human custom. But how is that tradition changing in today’s digital world? Lachlan Davidson is the Head of Digital and Marketing for Memories Group Limited, a leader in the burgeoning digital legacy industry. Lachlan joins us to discuss how technological innovation is opening the door to new possibilities in the memorialization space and shares the joys and challenges of growing a category as a marketer.

Tune in to learn:

• Memories Group Limited’s services (4:20) 
• Creating and growing a new marketing category (21:50) 
• The technology that exists that will enhance how Memories Group serves customers (36:20)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

The Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season. But the franchise’s early success can be attributed to more than just the action on the rink. Eric Tosi, the Chief Marketing Officer for the Vegas Golden Knights and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped build a standout sports brand in a city teeming with entertainment options.

Tune in to learn:

• How Eric entered the sports marketing field (6:00) 
• How to raise brand awareness in a city full of brands (17:50) 
• The future of sports marketing (32:50) 
• About Foley Entertainment Group’s offerings (48:00)

Mentions:

• Henderson Silver Knights
• Vegas Knight Hawks
• City National Arena
• Lifeguard Arena
• Dollar Loan Center
• Black Walnut Inn & Vineyard
• Hotel Les Mars
• Hotel Californian
• Whitefish Mountain Resort
• Rock Creek Cattle Company
• “Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads” (Marketing Dive article, written by Chris Kelly)
• "Dark Mode” by Lil Baby, Starring Ja Morant I Beats by Dre
• Le Castle Vania - John Wick Mode
• “LeBron James Is Officially A Billionaire” (Forbes article, written by Chase Peterson-Withorn)
• “Hard Knocks”
• “Behind the B”
• “The Last Dance”
• “Man in the Arena: Tom Brady”
• “Formula 1: Drive to Survive”
• Roblox

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What does a genuine customer-first marketing approach look like in practice? Narine Galstian, the Chief Marketing Officer at SADA, a Google Cloud Partner, asserts that when the company gains a client, “that’s just the beginning of their transformation.” Tune in to discover how marketing leaders can build long-term customer relationships that help their clients grow.

Tune in to learn:

• About SADA and about Narine’s role as CMO there (03:30)
• About SADA’s “customers-for-life” philosophy (17:40)
• What inspires Narine’s leadership style (32:30)
• How Narine’s immigrant experience has shaped her team-building work at SADA (38:30)

Mentions:

• “Diversity In The Channel: No Longer Just A Compliance Play” (CRN article)
• “3 Ways To Understand Growth Marketing” (Forbes article)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

As society becomes more virtualized, how can people make real, substantive connections in the business world? Brianna Haag, the Director of Demand Generation for the events platform Hopin, shares how technology is opening the door to new possibilities in the events landscape. Tune in to hear why she’s claiming that “events will never be the same” again.

Tune in to learn:

• Why it is an exciting time for the events industry (4:20) 
• About Hopin’s platform and Brianna’s role at the company (12:25) 
• About the challenges of hybrid events (14:48) 
• Where there is room for growth in the events industry (21:05)

Mentions:

• “Remote interpreting can take hybrid events to global heights”
• “Peloton races to revitalize brand with help from star instructors”

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Can a long-established medical premise actually be a new trend? Avi Kulkarni, Senior Vice President of Health Sciences at the IT services and consulting company Cognizant, says the patient needs to be “the center of the universe,” and also describes how innovation and risk-taking are “cold, hard business logic.” Tune in for Avi’s straightforward healthcare and business assessment.

Tune in to learn:

• What makes Cognizant such a healthcare innovator (11:30) 
• The role marketing plays in healthcare advancement and expansion (13:25)
• The challenge of risk tolerance (23:10)
• What healthcare will look like in five years (39:33)

Mentions:

• “Why Tech Marketing Leaders Are Racing To Sponsor Formula 1”
•  “Preventive Healthcare Compliance Monitoring Is A Risk Change Agent”

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.