Sarah McConnell, VP, Demand Generation at Qualified, delves into the topic of investing first in AI-driven sales or customer support. In this episode, Sarah shares her perspectives on discussing the benefits of AI-driven sales and customer support, implementing AI for personalized customer interactions, and leveraging AI to streamline lead qualification and nurturing.  Show Notes

Connect With: 

• Sarah McConnell: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah McConnell, VP, Demand Generation at Qualified, discusses using AI to drive pipeline growth. In this episode, Sarah outlines the three stages of AI integration: pre-AI, co-pilot, and agentic AI. They discuss the implications of replacing human SDRs with AI, emphasizing the need for onboarding and quality control. Success stories include Demandbase doubling their pipeline and Greenhouse increasing meetings by 130%. The conversation also touches on the build vs. buy decision for AI SDRs, considering cost and expertise. Show Notes

Connect With: 

• Sarah McConnell: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CMO at WorkBoard, David Chase, delves into Effective leadership in marketing organizations. As companies strive to hit their goals every quarter, it has become increasingly important that clear communication flows from the top of the ladder to every department. Today, David discusses how to effectively communicate OKRs within a marketing organization, as well as the relationship/distinction between OKRs and KPIs.

Connect With: 

• David Chase: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CMO at WorkBoard, David Chase, delves into the right GTM for your company’s size and audience, detailing the importance of alignment between every department of an organization in order for OKRs to be properly executed. Today, David discusses how to match the right go-to-market with a company's size, audience, and objectives, highlighting the role of Workboard in achieving these goals.

 Connect With: 

• David Chase: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Marketing & Communications Officer at Staffbase, David Burnand, delves into the realm of employee communications and how it transforms internal company interactions. By utilizing an employee communications cloud platform like Staffbase, companies can revolutionize their communication strategies with their workforce. Join David as he explores the topic of fixing broken marketing team communications in this insightful episode. Show Notes

Connect With: 

• David Burnand: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scott Brinker, VP of Platform Ecosystems at HubSpot, discussed the evolution of the martech landscape, noting its growth from 150 vendors in 2011 to over 11,000 today. He highlighted the impact of AI, which has introduced over 3,000 new products in the past 18 months. Brinker emphasized the importance of designing martech stacks for flexibility and integration. He also discussed the shift towards AI-driven interfaces, which simplify complex tasks and enhance user experience. The conversation also covered the balance between expansion and consolidation in the martech industry, the role of AI in personalization, and the future of marketing roles.

Connect With: 

• Scott Brinker: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups are often operating on limited resources and can’t usually afford a full-time CMO. This has given rise to the role of fractional CMO where a company can get the expertise of a CMO for a fraction of the cost and adjust the level of support based on their changing needs. Today, Emma discusses the rise of the fractional CMO. Show Notes

Connect With: 

• Emma Westley: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jay Schwedelson, founder of Subjectline.com, discusses email marketing tactics on the martech podcast. He emphasizes the importance of engaging subject lines, such as starting with numbers, capitalized words, or emojis, which can increase open rates by 20%. He also highlights the need for frequent, relevant emails to avoid spam filters and suggested using first-person call-to-action buttons to boost click-through rates by 25%. Schwedelson advises against relying solely on pop-ups for list building and stresses the value of personalized subject lines based on job functions or company names. He also debunkes the myth that marketers send too many emails, advocating for quality over quantity.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Nelder, Chief Purpose Officer at Employer Funded Financial Aid Inc., delves into the significance of purpose-based brand strategy. He explores the essence of aligning a company's mission with its purpose, emphasizing how intentionality and authenticity can forge trust and drive brand success. Jeff provides insights on how stakeholders can benefit from a clearly defined purpose and mission, offering examples and strategies for marketers to articulate and promote their brand’s purpose effectively. This discussion encourages a shift in focus from mere profit generation to delivering consistent value, ultimately building a trusted and purpose-driven brand.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Val Riley, VP of Marketing and Strategy at Unbounce, discusses the concept of the "CRM Moneyball moment," where data is leveraged to uncover hidden potential, similar to the movie "Moneyball." Riley emphasizes the importance of custom fields and automation in CRM systems, using an example of a company in Indiana that increased used equipment sales through data organization. She also discusses the balance between CRM automation and time spent analyzing data, advocating for a blend of both to maximize insights. Show Notes

Connect With: 

• Val Riley: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.