In today’s episode of the Open Studio Podcast, host Martina Flor shares everything you need to know about The Lettering Seminar — her signature, once-a-year program that helps creatives turn their passion for lettering into a thriving career. If you've ever dreamed of becoming a lettering artist, this episode might just be your sign.

🌟 Ready to Join?

Enrollment is open now until Tuesday, April 15.

🔗 Sign up at TheLetteringSeminar.com

💬 Want to hear student stories?

👉 Visit the testimonial page at TheLetteringSeminar.com

📲 Connect with Martina:

Website: martinaflor.com

Instagram: @martinaflor

🎧 Don’t forget to like, subscribe, and review if this episode inspired you!

Welcome back to Open Studio! In this episode, we explore the rise of lettering as an established discipline and how creatives can leverage it to stand out in the industry. If you've ever felt stuck in your creative journey or unsure how to turn your passion into a thriving career, this episode is for you.📌 In This Episode:- The shift from lettering being a trend to an essential design skill- Why brands and agencies actively seek lettering artists- How lettering can help you differentiate yourself in a crowded market- Real-life success stories from creatives who transformed their careersPractical steps to start incorporating lettering into your work🎨 Join the Free Lettering Workshop!Missed the first session? Don't worry! There are still three more live sessions to go. Catch up on the replay and join the next session here:👉 martinaflor.com/masterclass🔔 Subscribe for More Creative Insights!If you enjoy this episode, make sure to like, comment, and subscribe for weekly content on lettering, design, and building a creative career.

Hey everyone, it’s Martina Flor, and in this episode of Open Studio, I’m joined by the incredibly talented Alanna Flowers. She’s a lettering artist, designer, and founder of AGF Design Studio, with work featured by The Los Angeles Times, Adobe, and American Greetings. She’s also the illustrator of Love Letters: An Alphabet of Affirmations.

Alanna and I talk about how she built her career in lettering, from her first freelance gig to landing major projects. She shares how being proactive—whether through outreach, social media, or personal projects—helped her turn her passion into a thriving business.

🎨 We discuss:

✔️ How she got into lettering and found her unique style

✔️ The key moments that helped her establish her career

✔️ How she balances client work, teaching, and personal projects

✔️ The business side of freelance and what artists often overlook

✔️ A behind-the-scenes look at one of her favorite pieces

📌 Resources & Mentions

https://www.instagram.com/alanna_flowers/

Newsletter: https://agfdesignstudio.kit.com/

YouTube: ⁨@AGFDesignStudio⁩

Bluesky: https://bsky.app/profile/alannaflowers.bsky.social

TikTok: https://www.tiktok.com/@alanna_flowers

📚 Learn from Alanna:

✍️ Enroll in her Domestika course: https://www.domestika.org/en/courses/4289-expressive-lettering-of-inspirational-quotes-in-adobe-fresco/alannaflowers

📖 Buy her book: https://littlebeebooks.com/books/love-letters-an-alphabet-of-affirmations-a-little-bee-books-board-book-for-all-ages/

Ever wondered what a career in lettering design actually looks like? 🎨 In this episode, Martina Flor pulls back the curtain on the daily life of a lettering artist, how to get paid for your work, and why this career is more realistic than you think. If you’ve ever asked yourself:✅ How do lettering artists make money?✅ What do they do every day?✅ Can I actually make a living with this skill?Then this episode is for you! 🚀What You’ll Learn in This Episode:🎨 What lettering designers actually do & how they make money💡 Why lettering is a specialized (and high-demand) skill🚀 How to position yourself as an expert & attract dream clients🔥 The different career paths in lettering (freelance, in-house, licensing & more!)Join the FREE Lettering Roadmap Workshop!📅 Starting March 31st!🎨 Learn the step-by-step path to a successful lettering career🎁 Win an Adobe Creative Cloud Subscription!👉 Register now: martinaflor.com/masterclass

Every successful creative career follows a predictable path—but most artists don’t realize it! In this episode, Martina Flor breaks down the Lettering Roadmap, a step-by-step guide to growing from a beginner to a pro in the world of lettering, illustration, and design. If you’ve ever felt stuck in your journey, this episode will show you exactly where you are and what’s next!

What You’ll Learn in This Episode:

✨ The 6 stages of a successful creative career

🚀 How to identify your current stage & what’s holding you back

💡 Why talent alone isn’t enough (and what else you need)

🎨 How to turn your passion into a full-time career

Join the Free Lettering Roadmap Workshop!

📅 Happening March 31st!

🔥 Learn the exact steps to go from beginner to pro in lettering & design

🎁 Win an Adobe Creative Cloud Subscription!

👉 Register now: martinaflor.com/masterclass

Want to earn more from your creative skills? In this episode, Martina Flor shares five proven strategies to generate extra income as a lettering artist—without sacrificing your passion. Whether you're saving for a new tool, growing your business, or just looking for a financial boost, these methods will help you monetize your art today!

💰 5 practical income-boosting strategies for lettering artists
🎨 How to sell digital products & custom artwork
📢 The best way to teach online & build authority in your field
🚀 How to sell merch & create passive income
🔥 Why tapping into local gigs can generate quick cash

✨ The Lettering Design Roadmap Workshop is now open for FREE registration! ✨
📅 Join Martina’s exclusive masterclass starting March 31st. Learn how to master lettering, explore income opportunities, and build a creative career.

👉 Register now: https://www.martinaflor.com/masterclass

What You’ll Learn in This Episode:Special Announcement!

In this episode of Open Studio, I sit down with Jackson Alves ⁨@letterjack⁩ , a Brazilian calligraphy artist, lettering designer, and educator based in Florida. With over 25 years of experience, Jackson has worked with major brands like Apple, Montblanc, and Coca-Cola. He shares his journey from graphic designer to internationally recognized calligraphy artist, offering insights on confidence, career growth, and creative evolution.

What You’ll Learn in This Episode:

🎨 How Jackson transitioned from graphic design to calligraphy

💡 The power of believing in yourself & overcoming self-doubt

📢 How social media helped launch his career

🚀 Behind the scenes: His high-profile project for Apple

✍️ His approach to teaching calligraphy and sharing knowledge

📥 Jackson Youtube Channel: ⁨@letterjack⁩

📷 Follow Jackson Alves on Instagram: https://www.instagram.com/letterjack

🎨 Want to learn lettering from Jackson?

Jackson is part of the Lettering Seminar 2025, a signature program to master the art and business of lettering! Sign up for the waiting list at https://theletteringseminar.com.

In this episode of Open Studio, Martina Flor explores a crucial but often overlooked aspect of a successful creative career—your mindset. She shares her personal journey and five powerful mindset shifts that can help you overcome self-doubt, unlock your potential, and build a thriving creative business.

✨ Growth Over Perfection – Focus on progress, not perfection. Every mistake is a stepping stone to improvement.

🎯 Seek Guidance – Finding mentors and a supportive network can accelerate your creative growth.

🖌 Create, Don’t Just Practice – Treat every piece of work as a real project with goals and deadlines.

💰 You Can Get Paid for Your Creative Work – Stop undervaluing your skills; your creativity has real business value.

🤝 Choose Community Over Isolation – Surround yourself with like-minded creatives to stay inspired and accountable.

📥 Download the free guide: Mindset Mastery for Graphic Artists → martinaflor.com/mindset

🎧 Listen to Episode 169 on pricing your creative work.

Welcome to another inspiring episode of Martina Flor’s Open Studio! 🎙️Can you really turn your creative passion into a thriving career? The answer is YES! In honor of International Women's Day, Martina shares the real-life journeys of three creative women—Michaela, Francesca, and Rebecca—who transformed their lettering skills into successful businesses. Whether you're looking to go all-in, start a side hustle, or elevate your current design career, their stories will spark ideas and motivation.💡 Want to learn how to build a career in lettering? Download Martina’s free guide, Lettering Success Secrets, at martinaflor.com/guide.👉 Enjoyed this episode? Share it with someone who needs that extra push to start monetizing their skills!

In this episode, we chat with Ilana and Katie, the creative minds behind Goodtype (goodtype.us). They share their journey from agency jobs to full-time lettering artists, how they built a thriving creative community, and the lessons they've learned along the way.

Topics Covered:

✅ Leaving agency jobs to pursue a creative career

✅ The power of community in the lettering world

✅ How art licensing became a key revenue stream

✅ Overcoming imposter syndrome and self-doubt in design

✅ Why typography and lettering can feel intimidating—and how to push through

✅ Finding confidence despite critique culture in design schools

✅ Their early lettering projects and learning experiences

✅ The importance of practice, challenges, and mentorship in lettering

🎨 Want to learn lettering from Ilana and Katie?

They’re part of the Lettering Seminar 2025, a signature program to master the art and business of lettering! Sign up for the waiting list at theletteringseminar.com.

🔗 Links & Resources:

Goodtype Website: goodtype.us

Follow Goodtype on Instagram: @goodtype

Join the Lettering Seminar 2025 Waiting List: theletteringseminar.com

Enjoy the episode and get inspired to take your lettering to the next level! 🎉