In today’s episode, Jack Jostes sits down with Cycle CPA owners Joe & Carla Policastro to discuss why accurate cash flow numbers aren't a luxury, but a necessity for landscape companies. They covered how to make critical investments in financial processes and software before scaling with staff, the art of balancing a marketing budget that fuels aggressive growth, and how to successfully prepare for those winter cash flow dips. 

Listen to the full episode to hear: 

• The repercussions of outdated books, leading to strained cash flow during slower seasons and how to prepare ahead of time.
• The financial mistakes landscape companies make, particularly regarding overhead and premature hiring in administrative roles.
• The intricacies of asset tracking and tools to maintain an error-free balance sheet and how aggressive budgeting can translate to more high-quality leads.

Show Notes:

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

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Schedule your free 15-minute Marketing Brainstorm: https://landscapersguide.com/brainstorm

Check out Cycle CPA: https://cyclecpa.com

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