#446 Dive deep with Adam, founder of EOCworks, on the intricacies of cold outreach and email marketing. Adam, who has never worked a true corporate job and successfully sold his first startup through cold email outreach, shares his journey and the critical role cold email played in landing major clients like Bank of America and Amazon. They discuss the importance of setting up dedicated domains for email outreach, the evolution and optimization of cold email strategies, including the use of tools like Instantly.ai and Clay.ai for advanced personalization. Adam provides a step-by-step guide on structuring effective cold emails, the significance of timely follow-ups, and ensuring successful meeting bookings. He also reveals unique hacks like incorporating a charity PS to improve response rates. Ideal for entrepreneurs eager to proactively scale their outreach efforts.

(Original Air Date - 7/24/24)

What we discuss with Adam:

+ The Power of Cold Email

+ Overcoming the Stigma of Cold Outreach

+ Early Experiences with Cold Email

+ Scaling Cold Email Efforts

+ Setting Up for Cold Email Success

+ Legalities and Automation in Cold Outreach

+ Proactive vs. Reactive Marketing

+ Personalized vs. Automated Emails

+ The Importance of Iteration and Testing

+ Managing Large Lead Lists

+ Crafting Effective Outreach Emails

+ Advanced Email Personalization Techniques

+ Booking Meetings Efficiently

Links and resources from this episode:

⁠Instantly.ai⁠ for sending cold email and buying cold outreach lists.

Learn more about the ⁠Can-Spam Act⁠.

Thank you, Adam!

Check out Adam's business, EOCWorks, ⁠HERE! ⁠

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