Want to market your fitness business to the 50+ demographic more effectively? In this special episode of the Optimal Aging Podcast I share my top 7 content marketing do’s and don’ts for connecting with people over 50.

💬 Discover why storytelling, email marketing, and consistent messaging are key to attracting and retaining clients over 50. Learn what mistakes to avoid and how to build real engagement without being pushy or spammy.

I also discuss hot trends like brain health, hybrid training, and AI in fitness content creation. If you're a fitness pro or gym owner targeting the older adult community, this episode is your ultimate marketing roadmap.

Topics Covered:
✅ 7 essential content marketing Do’s and Don’ts for fitness over 50
✅ Choosing the right social media platform for the 50+ demographic
✅ Emerging trends: brain health, hybrid training, Ozempic, and AI in content

Connect with Jay Croft here:
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay/
• Facebook: https://www.facebook.com/jaycroft

For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.

Email: [email protected]

Thanks for watching!