In this episode, we sit down with Blake Rogers, former industrial broker turned founder of SteelPeak, to unpack one of the most overlooked asset classes in commercial real estate today: industrial outdoor storage (IOS). From brokering deals at JLL to launching a firm that’s already acquired ten IOS sites in less than two years, Blake breaks down how he’s scaling in a fragmented market that institutional investors long ignored.

We explore what IOS actually is, why the demand is surging despite regulatory pushback, and how Blake spots underperforming industrial properties and turns them into valuable, lease-ready assets. He explains why most educational programs don’t prepare you for this game and why having been a broker first gave him a huge edge in knowing where to find deals, how to talk to owners, and when to take calculated risks.

Tune in if you’re curious about how to capitalize on misunderstood real estate niches, structure value-add deals, and build a lean but high-performing team without starting from scratch.

Key Topics:

-Why industrial outdoor storage is the most ignored $250B+ asset class

-What makes IOS recession-resilient—and how Blake defines it

-The broker-to-principal mindset shift most investors overlook

-Why most “value-add” deals start with tired owners, not tired buildings

-The secret to scaling fast without owning in-house teams

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✅ Expert tips on flipping land

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Connect With Us:

https://linktr.ee/thebigpictureblueprint

Connect With Blake Rodgers:

LinkedIn: linkedin.com/in/blakerodgers

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Jumpstart your land business with Ground Up Partners! 

We understand the challenge of finding capital in the land business. That's why we're here to provide all the funds you need to close your deals. No more worrying about finances; just bring us your signed contract. 

Visit www.gupland.com now to submit your deal and take the first step towards success.

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Looking to diversify your portfolio with competitive returns?

We're launching a fund for accredited investors to invest passively and enjoy competitive returns.

Visit the link below to schedule a call with us today and take the first step toward growing your investments.

Dan Haberkost:  https://danhaberkost.com/looking-to-invest-passively/ 

Mason McDonald:  https://masonrmcdonald.com/