Using LinkedIn to attract opportunities to build your business is different to those looking to build their personal brand. At the same time, it is important you also ensure that you help support employees to grow their standing in the industry. Host Michelle J Raymond discusses with this week’s guest Louise Brogan from Linking in with Louise. The key moments in this video are: 00:00 How is LinkedIn for Business different to LinkedIn for Career search? 07:12 How can business owners set employees up for success? 13:49 Won’t my employees get poached if they build their LinkedIn personal brand? 17:08 Best tools for companies to build thought leadership on LinkedIn. 31:30 Tips for engaging company page content Connect with Louise Brogan on LinkedIn - https://www.linkedin.com/in/louisebrogan/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #b2b  #LinkedIn #smallbusiness #BusinessGrowth #socialselling #contentmarketing